NewJeans’ Hani will solely lead the worldwide model marketing campaign

NewJeans’ Haney has been solely tapped to steer Gucci’s world marketing campaign for the enduring Horsebit 1955 purse. This alternative underscores its quickly rising affect and is consistent with Gucci’s imaginative and prescient, as articulated by its new inventive director, Sabato Di Sarno. His design fashion – subtle and stylish – has been extremely regarded since his days as Valentino’s style director in 2020.

Haney’s function as the only real face of the Horsebit 1955 marketing campaign is essential, particularly after final yr’s mass marketing campaign. It represents a exceptional shift, and highlights her particular person affect on a worldwide scale. The marketing campaign can be launched worldwide on the twenty fifth of this month, and consists of the launch of three unique Horsebit 1955 purses, out there in Korea solely. These baggage will function Rosso Ancora, a burgundy purple hue that reinterprets the home’s heritage shade, which was first launched at Sabato De Sarno’s inaugural style present in September.

Gucci launched a teaser picture of Hani, designed by Sabato Di Sarno himself, on the twentieth of this month. It superbly blends youthful magnificence with Gucci heritage. Haney has beforehand expressed that versatility, consolation and confidence are key components she values ​​in style, all of that are embodied within the Gucci Horsebit 1955 purse.

The Gucci Horsebit 1955 bag is a particular piece in the home’s purse assortment, showcasing the craftsmanship and premium supplies that outline Gucci’s enduring enchantment. This marketing campaign not solely celebrates Horsebit’s legacy, but additionally reinforces Hani’s function as a central determine in conveying Gucci’s trendy and timeless narrative.