Apple nonetheless utterly dominates the USA smartphone marketplace, Counterpoint Analysis’s newest quarterly marketplace percentage file finds. The Cupertino fruit corporate commanded 53% of the pie within the 3rd quarter of this yr (July to September), with Samsung a far off 2d at 23%.
In 3rd used to be Lenovo, which owns Motorola let’s now not overlook – we suppose maximum, if now not all of that 14% percentage used to be if truth be told Motorola’s. The following emblem is, in all probability strangely, HMD, nevertheless it handiest controlled a 1% marketplace percentage. “Others” handiest account for 9%. We will’t call to mind a extra polarized marketplace than this, the place one participant has over part of the pie, and handiest two different manufacturers if truth be told subject.
As you’ll see from the picture above, Apple’s marketplace percentage has held secure for the previous 3 quarters after a height in This autumn of final yr, and in Q2 and Q3 of 2023 it used to be additionally round the similar level it’s now. This is amazingly constant efficiency, we need to say. Alternatively, Samsung dropped from a height of 31% in Q1 2024, and Lenovo/Motorola had its absolute best quarter of the previous six in Q3 2024.
The total marketplace diminished 6% in Q3 in comparison to Q3 2023. Thus, Apple’s precise shipments (now not marketplace percentage) have been down 5% year-on-year. Samsung’s shipments diminished 13% YoY, whilst Motorola went up 21% YoY “basically because of an progressed pay as you go efficiency from the Moto G Play 2024”.
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