Samsung’s newest advert tells you to do your individual factor as an alternative of being an iSheep

Samsung’s greatest competitor within the smartphone house is clearly Apple, so it is no wonder that the Korean corporate’s newest advert is geared toward poking that exact endure.

The purpose, alternatively, turns out somewhat derogatory in opposition to individuals who use and prefer Apple merchandise. It sounds as if they are all following the dictates of a mysterious persona known as Simon (is that Steve Jobs reincarnate? We will by no means know). Thus, those iPhone house owners are all very iSheep-y. Certain, the advert does not use that time period, however the implication is obviously there.

Should you check out to slot in, you gained’t stand out.

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🍎🍎🍎🍎🍎🍎🍎🍎🍎🍎🍎 #UpgradeYourUpgrade with #GalaxyAI pic.twitter.com/WtfWDFIVd2

— Samsung Cell US (@SamsungMobileUS) November 21, 2024

However, “Samsung says do your individual factor”. So if you purchase a Samsung you might be not a sheep making an attempt desperately to slot in, however can blaze your individual trail, blah blah blah. Get it? It is all so refined – Samsung is now the person who “thinks other”, referencing an Apple tagline from the 90s. And that during itself is extremely cringeworthily unoriginal, as everybody on the net has principally learn no less than one diatribe chastising Apple for no longer “pondering other” anymore. Yawn.

Anyway, consider: “should you check out to slot in, you will not stand out”. As though that is ever a binary selection in actual existence. As though one particular person exists, or has ever existed, that best ever sought after to slot in and not to face out or viceversa.