Gojira will have wowed audience world wide as crimson streamers mimicking a torrential downpour of blood rained from the home windows of Paris’ Conciergerie palace — the place beheaded Marie Antoinettes stood — into the Seine right through the band’s efficiency on the Summer time Olympics’ Opening Rite, however frontman Joe Duplantier desires lovers to take a much less sanguineous direction for the vacations. And so, the French rocker has partnered with PETA to induce lovers to forgo meat and animal merchandise no longer simply when amassing with family and friends, however each day.
“The vacations are the very best time for other folks to check out out new traditions with their family and friends that depart cruelty in the back of. It is sensible to have fun kindness and peace on Earth with a scrumptious vegan ceremonial dinner that didn’t price someone their lifestyles,” Duplantier tells Billboard. “Once I selected to move plant-based, I believed I’d leave out all of the meals I grew up on, however strangely, the transition was once painless. A vegan nutrition brings pleasure, power and an unexplainable sense of aid understanding no person’s getting slaughtered for my meals.”
“These days it’s really easy to modify to a vegan nutrition with all of the meat replacements and other plant-based milks and cheeses,” he notes. “Sign up for the revolution! Finish the torture!”

Gojira’s Joe Duplantier for PETA
Courtesy of PETA
In an accompanying video for the PETA marketing campaign, the rocker — who has been vegan for 10 years — stocks that he selected a cruelty-free nutrition on account of his love for animals. “It’s concerning the lifetime of the animals and what they undergo. However some other good thing about being vegan is to your personal well being,” he explains whilst discussing the subject in a studio, because the steel band’s “The Trails” performs. “There’s no means consuming animals or animal merchandise which are a made from violence may also be just right for you. I’ve extra power now once I carry out since I was vegan.”
Duplantier additionally highlights the horrors of the beef business. “The best way we deal with animals — animal farms, the factories, the slaughterhouses — is unacceptable,” he pronounces as clips of the abuse pigs, cows and chickens undergo seem. “Even non-vegans, I feel, if they might spend an afternoon in a slaughterhouse, they might pop out of that vegan.”
“It’s no longer simply a moral query anymore, but it surely’s additionally a query of survival for our species,” he concludes, alluding to the huge quantity of assets that is going into manufacturing unit farming and the wear it does to the planet. “You must pass vegan.”
Watch Duplantier urge lovers to check out a vegan nutrition within the video beneath:




















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