As the vacation catalog rush threatens to subsume everything of well-liked tune this week, one breakout artist debuts a wholly new LP at the best 5 of the Billboard 200 albums chart (dated Dec. 21): ROSÉ.
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The BLACKPINK alum bows at No. 3 this week — in the back of a sales-surging Taylor Swift’s The Tortured Poets Division and a still-hot Kendrick Lamar’s GNX — along with her debut solo set Rosie, which strikes an excessively robust 102,000 gadgets in its first week. The album, which includes a who’s who of notable pop writers and manufacturers in its credit, may be led by way of successful collab with international famous person Bruno Mars, “APT.”
Does the set have any other most likely hit on it? And what must ROSÉ do subsequent to benefit from her present momentum? Billboard staffers speak about those questions and extra underneath.
1. ROSÉ debuts at No. 3 at the Billboard 200 this week with Rosie, shifting 102,000 identical album gadgets. In case you’re ROSÉ or considered one of her workforce participants, how excited are you feeling about that bow, on a scale of 1-10?
Rania Aniftos: I’m considering 9. Positive, it’s now not No. 1, however to rank so extremely at the Billboard 200 along with your debut album as a solo artist is a significant accomplishment. It additionally should be validating for ROSÉ to understand that whilst she’s a significant celebrity in BLACKPINK, she too can dangle robust on her personal.
Christopher Claxton: On a scale of 1-10, I’d say I’m at a forged 9 — now not somewhat a ten but for the reason that final objective is at all times No. 1. That mentioned, touchdown a debut album at No. 3 at the Billboard 200 is an improbable fulfillment, particularly making an allowance for how aggressive the charts are at this time. It’s a testomony to the onerous paintings of ROSÉ and her workforce, in addition to the unwavering enhance of her fanatics. This milestone units the degree for even larger moments sooner or later, and it’s thrilling to peer what’s subsequent!
Kyle Denis: A robust 8. Clearly, the status of hitting No. 1 at the Billboard 200 is one thing each artist strives for, however +100k gadgets shifted first week and a No. 3 bow aren’t anything else to scoff at. Obviously, there’s a large target market that has purchased into ROSÉ past BLACKPINK and arguably past “APT.” — the music remains to be going robust, however Rosie’s opening-week numbers didn’t get pleasure from that music’s large first few weeks.
Jason Lipshutz: An 8. Taking into consideration that Taylor Swift’s mega-selling (and newly re-stocked) The Tortured Poets Division and Kendrick Lamar’s fresh marvel liberate GNX are nonetheless going robust on the best of the Billboard 200, a No. 3 bow for ROSÉ must be handled as a large win. Historical past tells us that solo initiatives from participants of worldwide pop teams aren’t assured any fraction of business good fortune, so ROSÉ kicking off her solo run with a six-figure identical album gadgets debut, along with a best 10 hit at the Billboard Sizzling 100, represents a release that’s properly above moderate.
Andrew Unterberger: An 8 feels proper. A six-digit bow for ROSÉ is an excessively large deal, and when you’re going to debut at No. 3 within the yr 2024, Taylor Swift and Kendrick Lamar are no doubt the 2 artists you might be maximum pleased with falling in the back of.
2. Clearly a lot of the pastime round Rosie is targeted round “APT.,” the Bruno Mars collab that has crowned the International 200 for the ultimate 8 weeks. After debuting at No. 8 at the Sizzling 100, the music has been buried fairly in fresh weeks by way of the deluge of vacation songs — however do you assume the music nonetheless has the legs to continue to grow into probably the most defining hits of early 2025?
Rania Aniftos: I believe like SZA’s deluxe album will dominate the beginning of 2025, similar to S.O.S did initially of 2023. Then again, I no doubt don’t assume we’ve noticed the top of “APT.” They’ve simplest carried out it as soon as and, who is aware of? Possibly they’ll upload any other celebrity on a remix to enlarge it much more.
Christopher Claxton: “APT.” has already confirmed itself as a world heavyweight, protecting the No. 1 spot at the International 200 for 8 weeks —an enormous accomplishment. Whilst the monitor’s Sizzling 100 placement has dwindled because of the vacation season, its enchantment stays the similar. As soon as the sessional surge subsides, I consider this report has a robust probability of making a return, particularly with its robust fanbase enhance and Bruno Mars’ signature contact.
Kyle Denis: Completely. As soon as shoppers and radio programmers have completed up their vacation spoil, they’re going to be at the hunt for pop songs that experience somewhat of familiarity however don’t really feel as overplayed as a few of 2024 greatest hits. That’s precisely the place songs like “APT,” Kendrick’s trio of immediate GNX smashes and Gracie Abrams’ “That’s So True” are available in. “APT” nonetheless hasn’t gotten a remix or a Stateside are living efficiency with each ROSÉ and Bruno provide, there’s no doubt room to develop.
Jason Lipshutz: We’ll see if “APT.” can surpass its No. 8 top in January, however I’d suspect that the only can be energetic within the best 20 of the Sizzling 100 in early 2025, particularly making an allowance for the way it’s began to make noise on best 40 radio within the U.S. — a platform that’s been notoriously allergic to maximum K-pop artists. With Mars enjoying co-pilot, a monster international listenership and now a number album to spice up streams, even though, “APT.” will most likely have legs as we kick off the brand new yr.
Andrew Unterberger: It in reality seems like we’re simply getting began with “APT.” It’s already large, however now not so pervasive that it feels love it’s run its path — there’s nonetheless a ton of attainable new fanatics available in the market that almost definitely haven’t even heard it but — and radio is simplest simply beginning to give it its complete enhance, which must simplest build up as soon as the vacation rush (and Mars’ different large late-2024 hit, “Die With a Smile”) begins to die down. I’d be beautiful shocked if it didn’t hit a brand new Sizzling 100 top within the first couple months of 2025.
3. Do you assume there’s a 2nd hit to be discovered within the Rosie tracklist? If that is so, what music or songs do you’ve your eye on for that?
Rania Aniftos: I’m loving “Poisonous Until the Finish.” It’s any such relatable however amusing pop music that, with the correct advertising and perhaps some social media virality, may just propel ROSÉ to Tate McRae- and Chappell Roan-level pop celebrity ranks as a solo celebrity.
Christopher Claxton: Completely! I believe the following hit might be “Beverages or Espresso,” which is considered one of my non-public favorites from the mission. Whilst it hasn’t cracked the Sizzling 100 but, I consider it’s only a subject of time. As listeners spend extra time with Rosie, they’ll come to understand how particular that monitor is. “Beverages or Espresso” stands proud as it captures the complexities of modern day relationships. ROSÉ and her love pastime are at a crossroads of intimacy and hesitation, making it deeply relatable for someone navigating the push-and-pull of human connection.
Kyle Denis: I’ve my eye on “Poisonous Until the Finish”; it’s were given some cool Everlasting Sunshine-esque synths and Guts-nodding guitars that stay it in keeping with best 40’s normal sound whilst providing a selected aggregate of components that feels, no less than partly, distinctive to ROSÉ at this time. “Gameboy” may just additionally marvel because the album’s 2nd hit.
Jason Lipshutz: I’m all in on “Poisonous Until the Finish,” which follows up the party-ready chants of “APT.” with courting angst, mid-tempo frustration and a large, moody refrain. It’s a really perfect exhibit for ROSÉ, and the kind of assured balladry that might function a centerpiece for long run are living performances. “Poisonous” positioned excessive on Spotify’s New Song Friday playlist when Rosie used to be launched, however couldn’t minimize throughout the vacation deluge at the Sizzling 100; we’ll see if it has a possibility to make noise in 2025, however my hands are crossed.
Andrew Unterberger: “Poisonous Until the Finish” seems like a really perfect misplaced Avril Lavigne unmarried — which, as any tune fan between the ages of 20 and 40 is aware of, is near to the most important praise you’ll be able to give a pop-rock unmarried. I concern if it is going to be capable of elbow its approach onto the Sizzling 100 as “APT.” continues to develop within the new yr, however I’m hoping there’s some past due existence in it, as a result of it is a music that merits to transform unavoidable.
4. The BLACKPINK girls have all accomplished slightly properly of their solo careers, however do you assume with “APT.” and Rosie that ROSÉ is on her solution to stardom utterly independently of the gang’s large good fortune?
Rania Aniftos: Indisputably in my thoughts. She’s were given the whole pop celebrity bundle: the glance, the ability, the creativity and the degree presence. If anything else, the BLACKPINK ladies’ person successes will spice up the gang as an entire much more.
Christopher Claxton: Completely. If I’m now not unsuitable, Rosie is now the highest-ranking album at the Billboard 200 by way of a K-pop feminine solo artist, which is a large milestone. Couple that with the worldwide good fortune of “APT.,” and it’s simple that ROSÉ is carving out her personal house within the tune trade. Whilst BLACKPINK’s good fortune has no doubt opened the door for her, ROSÉ’s talent to ship chart-topping hits that now not simplest hook up with listeners on a private point however make their solution to further playlists proves she’s properly on her solution to turning into a celeb in her personal proper.
Kyle Denis: Sure. “APT.” reached the Sizzling 100’s best 10 in its first week of a liberate, a area no music from BLACKPINK or her bandmates has ever sniffed. I believe Bruno Mars’ co-sign and the shift clear of BLACKPINK’s EDM-heavy sound have helped numerous other folks song into ROSÉ. “APT” feels love it’s pierced the highest 40 bubble as it’s merely a catchy music, now not on account of mass fan mobilization or a bigger cultural shift. While you listen ROSÉ’s identify, “APT” is almost definitely much more likely to come back to thoughts than BLACKPINK – and that’s some of the necessary step in setting up her as a solo celebrity impartial of her team’s good fortune.
Jason Lipshutz: The good fortune of BLACKPINK without a doubt helped arrange ROSÉ’s high-profile bid for solo stardom, however the most efficient factor about Rosie is that it stands by itself: a listener generally is a informal fan of the gang, or now not a fan in any respect, and nonetheless in finding so much to like inside ROSÉ’s mainstream-friendly but in detail drawn pop aesthetic. As a result of that, I do consider that she’ll be capable of stability her paintings with BLACKPINK with a sturdy solo profession, particularly if ROSÉ continues unveiling extra of who she is as an artist and particular person.
Andrew Unterberger: It seems like she’s there. Once more, I’d love to peer what sort of longevity the album could have into 2025 — and past “APT.” — however the rollout thus far has been very spectacular, and ROSÉ no doubt turns out to have the ability and the power to make it stick.
5. In case you had been running on ROSÉ’s workforce, what would you be advising her to concentrate on within the new yr to highest benefit from her present pop momentum?
Rania Aniftos: Reside displays! She killed it on the MAMA Awards with Bruno, and it could be a good chance to deliver the songs and her skills face-to-face with fanatics. With some pageant appearances, she will no doubt pick out up some extra fanatics alongside the way in which.
Christopher Claxton: I hate to mention it, however a social media development can actually paintings wonders for any musician’s profession. If I had been on ROSÉ’s workforce, I’d be fascinated with what sort of development shall we create for a music from this album and even for her upcoming tune in 2025. Whether or not it’s a dance problem, a meme, or one thing solely distinctive, a well-executed development may just greatly alternate the trajectory of a music’s efficiency. In accordance with how properly her present singles and album are appearing, it’s protected to suppose her long run releases will do nice — however consider how a lot additional her tune may just move if a development driven it past her current fanbase and into solely new audiences.
Kyle Denis: Keep as visual as conceivable, simply have a look at Sabrina Chippie’s 2024.
Jason Lipshutz: I’d advise her to play the Rosie songs are living, as steadily as conceivable. No clue what she and the remainder of the BLACKPINK girls have cooked up for 2025, however Rosie is robust sufficient to warrant a right kind excursion, and ROSÉ is fascinating sufficient to command sizable audiences. Consider swaying alongside in a crowd to “Quantity One Lady” and “Poisonous Until the Finish,” surrounded by way of mobile phone flashlights! Let’s hope it occurs subsequent yr.
Andrew Unterberger: Yeah, it’s all in regards to the are living performances for me. I’m taking a look ahead to seeing ROSÉ lighting fixtures up the award display circuit in early 2025, optimistically with a lot of other approaches to other songs that in reality demonstrates the whole extent of what she’s in a position to as a pop celebrity and convinces someone staring at that she belongs as a fixture on the ones levels. I’m positive.





















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