Valentino Merlo & The L. a. Planta’s No. 1 ‘Hoy’ is a Reinterpreted Hit

Argentina and Uruguay are two international locations with deep-rooted connections to cumbia. All through historical past, artists of the style have emerged from either side of the Río de los angeles Plata, turning into the soundtrack of day-to-day lifestyles for thousands and thousands of households in each nations.

This previous 12 months, that cultural legacy used to be additional reinforced by means of Valentino Merlo and The L. a. Planta. At 15 years outdated, Merlo has already established himself as one of the vital unique voices within the Argentine song scene. Hailing from town of Rosario, Santa Fe, Merlo made his debut at the Billboard Argentina Sizzling 100 in 2024, in the end hanging 4 songs in its best 10 all through the 12 months: “Tu Foto” with Q’Lokura, “Princesa” that includes Paulo Londra and Success Ra, “Si Un Día Estás Sola” with Emanero and Large One and “Hoy” with The L. a. Planta.

Nicolás Choca, higher referred to as The L. a. Planta, is widely known as one of the vital main figures of Uruguayan cumbia. His song, which has resonated throughout each Argentina and Uruguay since 2020, comprises the hits “Mil Preguntas” and “A Prueba de Balas” (which reached No. 10 and No. 27 at the Billboard Argentina Sizzling 100, respectively), “Quiero Llorar” with MYA and “Lo Mismo Que A Mi.”

Merlo and The L. a. Planta’s first and handiest collaboration thus far, “Hoy” is a cumbia reinterpretation of a vintage track in the beginning composed by means of Peruvian artist Gian Marco and popularized by means of Gloria Estefan in 2003.

Launched in Would possibly, it changed into an quick hit, person who has accumulated over 230 million perspectives on Merlo’s legit YouTube channel, making it one of the vital most-viewed Argentine songs of the 12 months at the platform. “Hoy” debuted at the Billboard Argentina Sizzling 100 throughout the week of Would possibly 25 (one week after its legit unlock) and climbed to No. 1 throughout the week of July 6. The track maintained this place for 11 consecutive weeks, reaching the document for the nationwide chart’s absolute best efficiency in 2024 on the time.