Ming-Chi Kuo simply launched a brand new marketplace file on Apple in December 2024, appearing a pointy decline in gross sales year-over-year in China. In comparison to December 2023, Apple’s iPhone gross sales within the nation slipped 10-12%.
Kuo believes the principle offender is the loss of innovation. The iPhone 16 sequence wasn’t well-received in China because of the minor enhancements during the last technology. You need to be aware that Apple’s decline comes amid slightly solid marketplace stipulations within the nation. The whole smartphone gross sales in China remained solid right through December.
Having a look forward, Ming-Chi Kuo believes Apple will lose much more gross sales within the first part of 2025. The release of the approaching iPhone SE4 may not be sufficient to offset the deficient gross sales efficiency because of the restricted affect the SE lineup normally has.
Kuo is not very positive concerning the iPhone 17 lineup both. With rumors suggesting the brand new iPhone 17 sequence will solely depend on eSIM with out a bodily SIM make stronger, Ming-Chi Kuo believes the Chinese language marketplace may not reply properly. No longer all carriers within the nation be offering eSIM make stronger, so it is going to be a problem for some customers.
The analyst’s predictions see a complete of 225 million iPhone gross sales in 2025 international, which can moderately build up over 2024’s 220 million shipments however nonetheless fall wanting the predicted 240 million gadgets.
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