The smartphone marketplace ended 2024 on a prime observe, according to a initial record via the World Knowledge Company (IDC). This autumn 2024 used to be the 6th consecutive quarter of rising shipments – 331.7 million smartphones had been shipped within the three-month duration, up 2.4% in comparison to the similar duration a yr prior.
Apple and Samsung remained the marketplace leaders, although each noticed a decline in shipments in comparison to the overall quarter of 2023. In the meantime, Xiaomi secured its 3rd place and began remaining the space to Samsung.
Beneath that we have got a tie – the numbers had been too shut for IDC to name, so each Transsion and vivo position fourth. This is excellent news for vivo, whose shipments shot up via 12.7% (the largest build up at the chart), whilst Transsion declined relatively.
| Most sensible 5 Corporations, International Smartphone Shipments, Marketplace Percentage, and 12 months-Over-12 months Enlargement, This autumn 2024 (Initial effects, shipments in thousands and thousands of gadgets) |
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| Corporate | 4Q24 Shipments | 4Q24 Marketplace Percentage | 4Q23 Shipments | 4Q23 Marketplace Percentage | 4Q24/4Q23 Enlargement |
|---|---|---|---|---|---|
| 1. Apple | 76.9 | 23.20% | 80.2 | 24.70% | -4.10% |
| 2. Samsung | 51.7 | 15.60% | 53.1 | 16.40% | -2.70% |
| 3. Xiaomi | 42.7 | 12.90% | 40.7 | 12.60% | 4.80% |
| 4. Transsion* | 27.2 | 8.20% | 28.2 | 8.70% | -3.40% |
| 4. vivo* | 27.1 | 8.20% | 24 | 7.40% | 12.70% |
| Others | 106.1 | 32.00% | 97.7 | 30.20% | 8.60% |
| Overall | 331.7 | 100.00% | 324 | 100.00% | 2.40% |
| Supply: IDC International Quarterly Cellular Telephone Tracker, January 13, 2025 | |||||
Having a look on the effects for the entire 2024, the image seems most commonly the similar – Apple and Samsung lead the pack however noticed relatively decrease effects than in 2023, whilst Xiaomi in 3rd had an excellent yr.
Regardless of a not-so-great efficiency in This autumn, Transsion had a forged 2024 total with enlargement related to that of Xiaomi, although it nonetheless has an extended approach to move to catch up in overall numbers. Apparently, IDC lists Oppo right here, tied with Transsion for fourth, as a substitute of vivo.
| Most sensible 5 Corporations, International Smartphone Shipments, Marketplace Percentage, and 12 months-Over-12 months Enlargement, CY 2024 (Initial effects, shipments in thousands and thousands of gadgets) |
|||||
| Corporate | 2024 Shipments | 2024 Marketplace Percentage | 2023 Shipments | 2023 Marketplace Percentage | 2024/2023 Enlargement |
|---|---|---|---|---|---|
| 1. Apple | 232.1 | 18.70% | 234.3 | 20.10% | -0.90% |
| 2. Samsung | 223.4 | 18.00% | 226.7 | 19.50% | -1.40% |
| 3. Xiaomi | 168.5 | 13.60% | 146 | 12.50% | 15.40% |
| 4. Transsion* | 106.9 | 8.60% | 94.9 | 8.20% | 12.70% |
| 4. OPPO* | 104.8 | 8.50% | 103.4 | 8.90% | 1.40% |
| Others | 402.9 | 32.50% | 358.9 | 30.80% | 12.30% |
| Overall | 1238.8 | 100.00% | 1164.1 | 100.00% | 6.40% |
| Supply: IDC International Quarterly Cellular Telephone Tracker, January 13, 2025 | |||||
Anthony Scarsella, analysis director for Consumer Gadgets at IDC, delivers some being concerned information about foldables: “Distributors have began transferring R&D clear of foldables as shopper pastime stays flat. Additionally, a lot of distributors are prioritizing new AI developments on the expense of foldables as AI is more and more featured on extra units, in particular on the marketplace’s higher echelon because of GenAI.”
Having a look ahead to this yr, Nabila Popal, senior analysis director for International Consumer Gadgets at IDC, had this to mention: “Whilst we stay positive about persisted enlargement in 2025, the specter of new and greater price lists from the brand new US management has increased uncertainty around the business, using some gamers to hunt preventative measures to mitigate dangers; then again, so far, the affect has been minimum.”
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