Travis Scott Debuts ‘4×4,’ Donating Merch Proceeds to Wildfire Reduction

Travis Scott gave the impression on the School Soccer Playoff Nationwide Championship halftime display on Jan. 20, the place he debuted his new track “4×4” atop Atlanta’s Mercedes-Benz Stadium.

The efficiency on the Notre Dame and Ohio State sport marked Scott’s first solo unlock since 2023’s Utopia and introduced fanatics a glimpse of what’s to return from the chart-topping rapper.

The one, set to formally unlock on Jan. 24, will probably be accompanied via a philanthropic initiative. Scott introduced that 100% of the web proceeds from particular products—a blouse and zip hoodie honoring Los Angeles’ first responders—will receive advantages Direct Reduction’s California Wildfire Reaction Fund. You’ll be able to pre-save at store.travisscott.com. A CD unmarried for “4×4,” additionally to be had for pre-order, will give a contribution to the similar reason.

Functioning on a customized level constructed at the roof of Mercedes-Benz Stadium all through the sport’s halftime display, fanatics had been handled to a preview of “4×4” following Scott’s teasing the debut on social media, within the lead-up to the efficiency.

Along with his efficiency on the School Soccer Playoff Nationwide Championship, Scott previewed “4×4” all through an look on WWE’s Monday Evening Uncooked, which is about to grow to be the authentic theme track for Uncooked.

Scott’s go back to the highlight follows a sequence of Billboard milestones. Utopia, his fourth consecutive No. 1 album at the Billboard 200, delivered a few of his greatest hits thus far and spent 4 consecutive weeks at No. 1 at the Billboard 200, marking the primary hip-hop unlock to spend greater than a unmarried week atop the chart in over a yr. The album’s tracks, together with “Meltdown” that includes Drake (No. 3) and “Fe!n” that includes Playboi Carti (No. 5), ruled the Billboard Sizzling 100.

His earlier album Astroworld spent a couple of non-consecutive weeks at primary at the Billboard 200, making it one of the crucial longest-running number-one rap albums of its decade. Again in 2020, Scott turned into the primary artist to have 3 songs debut at primary at the Sizzling 100 in not up to a yr.

With “4×4” at the horizon, fanatics and critics alike are keen to look how the one will carry out at the charts and whether or not it alerts the arriving of his extremely expected 5th studio album.

Scott’s philanthropic efforts sign up for different artists supporting sufferers of the Los Angeles wildfires, with a number of collaborating within the FireAid receive advantages live performance on Jan. 30. The star-studded FireAid lineup comprises the likes of Billie Eilish and Finneas, Olivia Rodrigo, Gracie Abrams, Inexperienced Day, Gwen Stefani, Jelly Roll, Joni Mitchell, Katy Perry, Girl Gaga, Lil Child, Crimson, Pink Sizzling Chili Peppers, Rod Stewart, Sting, Stephen Stills, Stevie Nicks, and Tate McRae.