Canalys: Smartphone marketplace grows 7% in 2024, Apple leads

Smartphone gross sales grew 7% in 2024 in comparison to 2023, achieving 1.22 billion gadgets, marking a rebound after two consecutive years of decline, in step with Canalys’ newest file.

Apple and Samsung have been tied within the lead with 18% of the marketplace each and every, Canalys says, adopted by way of Xiaomi with 14%, Transsion with 9%, Oppo with 8%, vivo with 8%, Honor and Lenovo with 5% each and every, and Huawei and Realme with 4% each and every.

Canalys and a few different analyst properties rely Transsion manufacturers in combination whilst counting BBK manufacturers one after the other, we are nonetheless no longer positive what is up with that, however do observe that if we upload up vivo, Oppo, and Realme, BBK is in first position with 20% of the pie, leaving each Apple and Samsung within the mud. However then we do not have the million “Apple and Samsung rule in combination” posts, would we?

Frustrations apart, Apple’s efficiency used to be right down to “rising marketplace expansion and solid performances in North The us and Europe”, whilst Xiaomi used to be “pushed by way of sturdy momentum in Mainland China and endured strategic growth into rising markets”.

Apple offered 225.9 million iPhones in 2024 (down 1% from 2023), Samsung offered 222.9 million Galaxy smartphones (additionally down by way of 1%), Xiaomi offered 168.6 million gadgets (rising 15%), Transsion offered 106.7 million (rising 15%) and Oppo (together with OnePlus) offered 103.6 million (rising 3%). On the subject of total smartphone gross sales, Mainland China grew 4% in comparison to 2023, North The us grew 1%, and Europe grew 3%.

If we have a look at simply the fourth quarter of 2024, Apple led with 77.1 million shipments and 23% marketplace percentage (down 1% in quantity, down from 24% in This fall 2023), adopted by way of Samsung with 51.9 million gadgets and 16% of the pie (down 3% in quantity, down from 17% marketplace percentage YoY), Xiaomi with 42.7 million shipments and 13% percentage (up 5% in quantity, static percentage), Transsion with 27.2 million gadgets shipped for 8% of the pie (down 4% in quantity and down from 9% in marketplace percentage YoY), and vivo with 26.4 million gadgets and eight% percentage (up 10% in quantity and up from 7% in percentage).

Supply