Oppo led Southeast Asian smartphone marketplace in 2024

In keeping with Canalys, Oppo has for the primary time outsold all of its competition in Southeast Asia in 2024. The logo shipped 16.9 million devices within the area for an 18% percentage of the pie. Its annual enlargement used to be 14%.

Oppo is adopted by way of Samsung with 16.6 million shipments and 17% marketplace percentage, and Samsung’s shipments fell 9% in comparison to 2023. Subsequent, Transsion and Xiaomi are tied at 15.5 million shipments and 16% marketplace percentage every, however whilst Transsion grew 41%, Xiaomi handiest grew 26%.

The ultimate of the highest 5 is vivo with 12.3 million shipments, a 14% marketplace percentage, and a 14% development in shipments in comparison to 2023. The marketplace as a complete reached 96.7 million smartphones shipped, which is 11% greater than in 2023.

If we have a look at simply the fourth quarter of 2024, then Transsion takes the lead with 4.1 million shipments and 17% percentage, rising 4% in comparison to This autumn 2023.

It is adopted by way of Oppo with 3.9 million shipments, 16% of the pie, and 9% enlargement, then Xiaomi with 3.8 million shipments, 16% percentage, and 5% enlargement. Samsung is in fourth with 3.6 million shipments, 15% marketplace percentage, and a fifteen% dip in shipments year-on-year, whilst vivo is in 5th with 3.5 million gadgets shipped, 14% of the pie, and a ten% YoY enlargement.

Canalys says the Oppo A18 used to be the most efficient promoting type around the area ultimate 12 months, and the A3x helped force Oppo’s gross sales as neatly. Alternatively, whilst Samsung’s shipments have dropped, its moderate promoting value has higher by way of 14% from $285 in This autumn 2023 to $326 in This autumn 2024, so it is promoting much less telephones however costlier ones.

Oppo A18

Oppo A3x

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