Kane Brown’s supervisor Martha Earls on Brown’s Collaborative, Excursion Spotlighting “Says I Can.”

When Kane Brown embarks on his headlining The Prime Highway Excursion March 13 in San Diego, California, the excursion won’t best spotlight 12-time Billboard Nation Airplay chart-topper Brown’s constant hitmaker standing and enduring headliner draw but additionally marks a vital alternative for his opening acts to solidify their very own connections with Brown’s fanbase.

As a precursor to the excursion, Brown has launched to DSPs “Says I Can (The Prime Highway Excursion Model),” a collaborative rendition of his country-leaning music that includes his excursion openers, “Your Position” singer Ashley Cooke, “Austin” hitmaker Dasha, “Reality About You” singer Mitchell Tenpenny and five-time Nation Airplay hitmaker Scotty McCreery buying and selling off verses and becoming a member of in combination on a refrain ready-made for arena-sized singalongs.

“[The goal] is to in reality enlarge the whole lot we’re seeking to do, and in addition spotlight the good skill that we’re putting off at the highway with Kane,” Brown’s longtime supervisor, Neon Coast’s Martha Earls, tells Billboard. “They’re all tremendous proficient, so why no longer spotlight them?”

The idea that of a headlining act welcoming openers again to the level for a gaggle singalong is a constant part in nation track concert events, whether or not they staff up on one of the vital headliner’s personal hits or pluck a music from nation track’s deep trove of fan favorites. Brown has incessantly welcomed his openers to sign up for him on songs all over his displays, equivalent to welcoming Stressed Highway to sing “One Mississippi” on his 2022-2023 Under the influence of alcohol or Dreaming Excursion, or inviting Jordan Davis and Stressed Highway to sing on “Well-known Pals” all over Brown’s 2021 Blessed & Loose Excursion, which visited all 29 NBA basketball venues.

Brown’s determination to spotlighting his opening acts stems from his personal early days, when Brown was once opening displays for Florida Georgia Line. “FGL requested him to return out and be one in every of 4 [openers] on their excursion, they usually have been so great to him,” Earls says. “After which all of it got here complete circle in 2024, after we had [former FGL member] Tyler Hubbard as our direct improve. They in reality set the precedent of learn how to incorporate openers and cause them to really feel like they’re a part of the excursion. That’s one thing this is vital to Kane and why he’s all the time introduced openers out on a music.”

Brown’s transfer isn’t with out precedent: 5 years in the past, Miranda Lambert put out a canopy of Elvin Bishop’s “Fooled Round and Fell in Love” previous to the release of her 2019 Roadside Bars and Purple Guitars Excursion, with openers together with Maren Morris, Ashley McBryde and Caylee Hammack; additionally they carried out the music in combination all over Lambert’s concert events.

Earls notes the lilting, heat “Says I Can,” a observe from Brown’s The Prime Highway album, naturally lent itself to a sing-a-long.

The theory got here from Brown’s A&R government at Sony Track Nashville, Margaret Tomlin. “She stated, ‘What if we made a recording of “Says I Can” and put the openers on it?’ We cherished the speculation, as a result of on the finish of the day, let’s make all of it cohesive and make what persons are seeing onstage, then [be what] they may be able to hop of their automotive and pay attention to and remember the fact that second,” Earls says.

“The entire openers have been keen and excited to be a part of it, which felt great and expressed like, ‘Okay, that is extra than simply going out and enjoying displays. That is about making a second for everyone each evening,” Earls provides.

Brown first recorded the solo model of “Says I Can” closing summer season whilst making his The Prime Highway album, whilst Cooke, Dasha, McCreery and Tenpenny put their vocals on The Prime Highway Excursion model of “Says I Can” all over the times main as much as The Prime Highway unencumber on Jan. 31. Each and every artist contributed their person phase from more than a few locales — Tenpenny was once in Australia, Cooke was once in Nashville, Dasha was once in Los Angeles, and McCreery was once gearing up for a songwriters’ retreat at the East coast.