Consider Dragons’ ‘No matter It Takes’ Hits One Billion YouTube Perspectives

Consider Dragons scored their 5th billion-view YouTube video this week when their 2017 unmarried “No matter It Takes” crossed the 10-digit rubicon. The beat-inflected rock anthem that topped-out at No. 12 at the Billboard Scorching 100 in the summertime of that yr is spotlighted within the water-logged visible co-directed through the band’s widespread collaborator, Matt Eastin (“On Most sensible Of the Global,” “Believer,” “Roots”).

It opens with singer Dan Reynolds swimming via a flooded room previous curios from the Fail to remember Resort, the notorious website of the murderous motion in Stanley Kubrick’s The Shining. It then smash-cuts to Reynolds launching into the track’s rapid-fire first verse in the similar, now bone-dry, room, making a song, “Falling too rapid to organize for this/ Tripping on the earth may well be unhealthy/ Everyone circling, it’s vulturous/ Unfavorable, nepotist.”

As the remainder of the band joins him and the lighting fixtures arise, issues seem to be progressing towards a standard performance-style video. Then, all hell breaks unfastened. The ceiling starts to collapse and particles rains down throughout, at the same time as the crowd squaddies on and Reynolds leans into the refrain: “No matter it takes/ ‘Motive I really like the adrenaline in my veins/ I do no matter it takes/ ‘Motive I really like the way it feels once I damage the chains.”

Cue the rain. As a downpour drenches the lads mid-song, the mild bathe turns right into a torrent, with the water slowly emerging to their knees, then their chests, as a couple of spooky sirens dive into the now chin-high flood. Suffering to carry their tools excessive sufficient to steer clear of the deluge, the lads in any case publish, slipping underneath the waves, with Reynolds proceeding to sing, absolutely submerged whilst the ladies pull at his sleeves.

After a silent scene of the rockers floating listlessly within the water, Eastin (and co-director Aaron Hymes) transfer up the weather and delivery the blokes to a desolate tract scene during which the contents of the room are aflame, together with Reynolds’ mic stand, in addition to the drum package and Dan Sermon’s guitar. The clip from the crowd’s 3rd album, Evolve, went directly to win the most productive rock video award on the 2018 MTV VMAs.

Watch the “No matter It Takes” video underneath.