Jelly Roll Talks New Zevia Advert & Extra

Whatta guy Jelly Roll is! The rustic celebrity seems in a hilarious new business for Zevia, a zero-sugar, zero-calorie herbal choice to soda.

Within the clip, shared on Monday (March 10), the “Desire a Desire” singer pulls as much as an Nineteen Fifties-looking fuel station in his crimson pick-up truck. Two younger boys within the box close by watch in awe as Jelly Roll emerges from the auto in sluggish movement, working his arms via his mullet as he portrays a vintage nation guy in a cut-off flannel, jean shorts, cowboy boots and black sun shades. Salt-N-Pepa’s 1993 hit, “Whatta Guy,” performs within the background, including to the drama of the instant.

“Jelly Roll? In a Zevia business? That is large,” one of the crucial boys says because the megastar opens a close-by fridge and pulls out a Creamy Root Beer flavored beverage. “Through opting for him because the spokesperson for his or her zero-sugar soda with 0 synthetic components, Zevia is dismantling the perception that quote-on-quote ‘actual males’ can’t be all ears to what is going into their frame.”

“Mr. Roll is now, relatively actually, the poster kid for candy authenticity,” the boy gushes — a lot to the confusion of his buddy — as Jelly Roll takes a sip of his drink, burps and smiles into the digicam.

For Jelly Roll, the partnership used to be a no brainer, as he’s been specializing in his well being in fresh months, revealing on the finish of 2024 that he misplaced greater than 100 kilos over the process the yr. “Making small, intentional possible choices day-to-day is an actual factor that I’ve honed in on and that has been so impactful throughout this procedure,” he tells Billboard of his well being and wellness adventure. “I believe it’s modified my skill to stay alongside of my development, since it’s been a good dialog of ‘in that second’ which one is the simpler strategy to keep on course?”

He additionally simply cherished filming the commercial. “What I cherished about that is it felt like we were given to truly play into the skit and feature some a laugh with it,” he remembers. “After I were given to do the season premiere of SNL this yr, I were given to even be part of a skit, and this used to be any other model of having the ability to truly lean into having a laugh with a personality. And everybody else on set used to be so sport too which made it this type of nice enjoy.”

 As for that “candy poster kid of authenticity” remark, he is of the same opinion. “Something you’ll be able to say about me is that I’m me — even if I am getting probabilities to play up a personality — and I’m hoping that comes via on this spot. What you spot is what you get,” he says.

Watch Jelly Roll stay it actual within the new Zevia business beneath.