[Press Release Spotify] Spotify selects ‘MEOVV’ as its newest RADAR KOREA artist – Kpoppie

Press Liberate Credit: Spotify Generation S.A. The Black Label.

Spotify selects ‘MEOVV’ as its newest RADAR KOREA artist

• Spotify helps rising artists around the globe via its ‘RADAR program’
• Spotify’s bespoke RADAR marketing campaign for MEOVV will assist the crowd spoil new flooring—introducing their song to listeners international and celebrating their distinctive charms to deepen connections with fanatics.

SEOUL – March 28, 2025: Spotify, the sector’s most well liked audio streaming subscription provider, has introduced that rookie K-Pop team MEOVV has been decided on as the most recent RADAR KOREA artist. 

Introduced in 2020, Spotify RADAR is a world song program created to make stronger rising artists in attaining new audiences international and deepening connections with their fanatics. Over time, RADAR has spotlighted over 900 emerging abilities around the globe, together with now world sensations comparable to The Child LAROI, Lauv, Tyla, and Lil Child. 

RADAR artists have thrived, monitoring a median of a 40% build up in per month listeners and a 30% expansion in streams inside of six months following their respective access into this system. 

Now, as the latest RADAR Korea artist, Spotify will make stronger MEOVV with a bespoke marketing campaign deliberately constructed to broadcast the crowd and its song to a world target audience. Along with riding song discovery with Spotify’s best-in-class editorial make stronger, listeners too can sit up for a chain of content material drops that can deliver them up shut and private with MEOVV. Updates on their RADAR marketing campaign can be posted on @SpotifyKR on Instagram. 

MEOVV, shaped below THEBLACKLABEL via famend manufacturer TEDDY, made their extremely expected debut in September 2024 and temporarily proved their superstar energy. In not up to a yr, they accrued over 2 million per month Spotify listeners, and their debut observe MEOW even earned a place at the South Korean Tune International Have an effect on Record, which recognises tracks from South Korean artists with the largest international affect on Spotify outdoor of South Korea. 

“At Spotify, we’re dedicated to championing Korean artists at each degree in their adventure,” mentioned Jungjoo Park, Spotify’s Head of Tune, Korea. “With MEOVV’s dynamic debut, we see them as a gaggle to look at and are extremely joyful to welcome them into RADAR’s esteemed lineup of emerging artists. We sit up for sharing their song and distinctive charms with listeners international and supporting them as they spoil new flooring via RADAR.”

“Spotify’s trust in us via RADAR approach so much – particularly since we’re nonetheless on the very starting of our adventure. We’re excited to percentage our song with extra listeners around the globe and hope that, via this chance, much more other folks gets to understand MEOVV and what we constitute as artists,” mentioned MEOVV. 

About Spotify Generation S.A.

Spotify remodeled song listening eternally when it introduced in 2008. Uncover, organize and percentage over 100 million tracks and six million podcasts titles, without spending a dime, or improve to Spotify Top rate to get admission to unique options for song together with advanced sound high quality and an on-demand, offline, and ad-free song listening revel in. As of late, Spotify is the sector’s most well liked audio streaming subscription provider with 675m customers, together with 263m subscribers in over 180 markets.