Polo Ralph Lauren Opens First Ladies’s Retailer in Korea with Aespa’s Wintry weather Showcasing the New Polo Play Bag – Kpoppie

Picture Credit: SM Leisure. Polo Ralph Lauren

Polo Ralph Lauren marked an exhilarating milestone final Wednesday with the grand opening of its first ladies’s retailer in Korea, positioned in Hannam-dong, Seoul. To commemorate this instance, the emblem hosted an unique tournament at Sound Hannam, unveiling its newest accent, the ‘Polo Play Bag.’ The party used to be increased via the presence of aespa’s Wintry weather, who graced the development as Polo Ralph Lauren’s ambassador.

Wintry weather captivated attendees along with her colourful seasonal glance, pairing a madras-style cropped plaid cotton tie-front most sensible with an A-line drawstring maxi skirt. Her ensemble used to be finished with a Polo Play leather-based tote bag in refreshing colours, completely embodying the full of life spirit of the gathering. The development additionally featured campaigns showcasing Wintry weather’s distinctive sensibility and interpretation of the Polo Play Bag, drawing vital consideration from visitors.

The development at Sound Hannam in Hannam-dong, Seoul, considerably enhanced Polo Ralph Lauren’s logo presence via leveraging the original attraction of its location and the cultural resonance of its marketing campaign. Sound Hannam, referred to as an “city hotel,” is a stylish cultural hub that pulls prosperous guests, celebrities, and influencers. Its mix of retail, artwork, and way of life parts equipped a great backdrop for the emblem to exhibit its new ladies’s retailer and the release of the Polo Play Bag. This venue now not simplest aligned with the emblem’s upscale symbol but in addition introduced an area that naturally attracts consideration from Korea’s trendsetters and social media-savvy target audience.

By means of that includes aespa’s Wintry weather because the ambassador, the development tapped into South Korea’s fandom tradition, which is deeply intertwined with model and superstar affect. Wintry weather’s fashionable presentation of the Polo Play Bag in a full of life seasonal ensemble resonated with more youthful generations, making a buzz each offline and on-line. The campaigns displayed on the tournament additional amplified this connection via mixing storytelling with model, a technique identified to foster deeper client engagement.

On this means, Polo Ralph Lauren now not simplest celebrated its milestone but in addition located itself as a key participant in Korea’s aggressive luxurious marketplace.