Spotify Unveils ‘My Spotify’ Marketing campaign That includes Peggy Gou, Zion.T, and Danny Ko [PRESS RELEASE] – Kpoppie

Marketing campaign celebrates personalised listening stories thru artist-led storytelling and
iconic Spotify options

SEOUL – August 11, 2025: Spotify, the arena’s hottest audio streaming subscription provider, introduced the second one version of its ‘My Spotify’ marketing campaign in Korea, celebrating the facility of world-class personalised listening. The marketing campaign showcases how Spotify’s signature options, Spotify Unfastened, Uncover Weekly, and Collaborative Playlists, seamlessly have compatibility into listeners’ on a regular basis lives.  

Following the good fortune of the marketing campaign’s first installment ultimate 12 months, the second one version brings in combination 3 loved Korean song personalities, international DJ Peggy Gou, R&B singer-songwriter Zion.T, and violinist Danny Koo, to inform tales that replicate their distinctive relationships with song and Spotify’s personalised options.  

Soundtrack Each and every Second Below the tagline “With Spotify, Freely,” the marketing campaign showcases how Spotify suits naturally into listeners’ on a regular basis routines by means of turning in song stories formed by means of person tastes, moods, and moments. Whether or not finding new sounds or connecting with others thru shared playlists, My Spotify celebrates the enjoyment of personalised suggestions, serving to customers uncover song that’s good for the instant, anytime, anyplace.

In each and every of the 3 logo movies:

Peggy Gou displays at the freedom of finding song thru Spotify Unfastened, emphasizing how listeners can experience nice song stories—anytime, anyplace—with no need a subscription.

Zion.T unveils his unreleased monitor, “Heroine,” thru a heartfelt movie that presentations how Collaborative Playlists attach him to his pals and inventive collaborators, permitting them to construct soundtracks in combination for each and every existence second. The entire monitor shall be formally launched later this month.

Danny Koo stocks how Uncover Weekly is helping him beat the Monday blues, fueling his ingenious procedure and lifting his temper with surprising new tracks that carry contemporary inspiration to start out the week.  

“The My Spotify marketing campaign was once designed to exhibit Spotify’s personalised song stories that anybody can experience, anytime and anyplace,” mentioned Gautam Talwar, Basic Supervisor, Spotify Asia-Pacific. “We’re particularly proud to introduce the second one version in Korea with extremely proficient artists like Peggy Gou, Zion.T, and Danny Koo, each and every bringing their very own ingenious voice and distinctive connection to song, serving to us spotlight Spotify’s personalization options in unique and galvanizing techniques.”  

Complete National Rollout

The marketing campaign is being rolled out thru various “virtual significant other moments”, strategically deliberate touchpoints that observe the trendy listener all the way through their day, from morning routines to night leisure. Those come with: TV advertisements and virtual movies throughout OTT platforms, achieving audience all through their favourite content material moments Huge-scale out of doors commercials in high-traffic places like Gwanghwamun, Seoul’s central industry and cultural district, making sure visibility amongst day-to-day commuters and Gen M audiences Metro and bus advertisements throughout Seoul, focused on shoppers all through their commutes and reinforcing on a regular basis logo presence Social amplification by means of Spotify Korea’s authentic Instagram, Threads, Fb, and X, sharing unique behind-the-scenes content material and storytelling to power deeper engagement.

 In combination, those placements function immersive significant other stories, making sure Spotify stays top-of-mind throughout key way of life, leisure, and mobility moments all the way through the day.

About Spotify Era S.A.

Spotify reworked song listening ceaselessly when it introduced in 2008. Uncover, organize and proportion over 100 million tracks and seven million podcasts titles, without cost, or improve to Spotify Top class to get right of entry to unique options for song together with stepped forward sound high quality and an on-demand, offline, and ad-free song listening revel in.

These days, Spotify is the arena’s hottest audio streaming subscription provider with 696m customers, together with 276m subscribers in over 180 markets.