Picture Credit: WWD Korea Antenna
Lee Hyori returns to the vanguard of Korea’s type dialog as she headlines the October 2025 factor of WWD Korea, starring throughout a couple of covers and a pictorial preview that demonstrates her enduring magic as each a way muse and cultural presence. Even after greater than twenty years on the best, Hyori continues to redefine what timelessness seems like, bringing freshness and intensity to each body.
The inventive imaginative and prescient for the shoot leaned into the seasonal transition of early autumn, the place golden gentle dips into longer shadows. Directed by way of an article group keen to spotlight contrasts, the concept that aimed to mix Hyori’s signature energy with a softer, theatrical vulnerability. She slips between structured silhouettes and flowing ease, embodying WWD’s world philosophy of clothes as narrative quite than static presentation. Via her, the garments echo individuality, layering parts of freedom, insurrection, and class.
At the back of the scenes, Hyori’s manner was once as seamless as ever. Business insiders describe her presence on set as “electrical but calming”—an extraordinary duality that instantly put the group relaxed. She labored carefully with stylists, ceaselessly suggesting delicate changes to hair placement or garment drift, a testomony to her years of enjoy as each performer and fashion. Her instinctive figuring out of angles and lighting fixtures created a fluid collaboration with the photographer, who sought to awaken an city cinematic realism. In a single collection, Hyori strikes throughout a minimalist set accented most effective with metal chairs and textured partitions, her outsized coat sweeping without problems because the cameras captured motion with out want for retakes. The result’s much less efficiency, extra discussion between matter and lens.
Styling carried a planned pressure between old-world refinement and fresh edge. Adapted coats in impartial tones had been paired with metallic-trimmed boots, whilst fluid attire in jewel tones sat towards chunky layered jewellery. One quilt gifts Hyori in a hanging monochrome robe, her gaze each commanding and inscrutable, enhanced by way of make-up that emphasised daring brows and a remark lip—a nod to Nineteen Nineties stick insect glamour subtle via a Korean lens. Every other portrays her in a extra pared-back glance: rainy hair swept into herbal waves, a cream-toned blazer loosely tied on the waist, her footwear peeking underneath wide-leg trousers in Golden Age movie distinction.
The artistry prolonged similarly to hair and make-up. The wonder path was once described as “a herbal canvas with intentional imperfections”—hydrated, dewy pores and skin with faintly smudged liner, undone strands framing her face, and lips alternating between understated nude and deep purple throughout other units. The selections underscored WWD’s editorial motto that imperfection, when framed in truth, is itself luxurious. Hyori embraced this philosophy totally, reminding workforce participants all through downtime that “grace isn’t about having a look flawless, however about being unafraid to switch.”
The temper of the day straddled professionalism and playfulness. Between takes, Hyori shared gentle banter with the workforce, from time to time breaking into laughter that contrasted with the serious focal point of her on-camera character. This duality, WWD Korea’s editors famous, was once the core of why Hyori stays eternally watchable: she is iconic but wholly relatable, reworking with each and every body whilst nonetheless rooted in a way of self this is unshakably hers.
What emerges from the October factor isn’t simply every other type quilt, however a second of cultural resonance. In a media panorama the place new faces repeatedly arrive, Hyori’s skill to embrace renewal with out leaving behind her historical past seems like a lesson in resilience. Via this selection, WWD Korea positions her now not most effective as a celebrity with lasting gravitational pull but additionally as a replicate of transferring Korean type, the place heritage and reinvention coexist with seamless ease.
Editor-in-Leader Ruby Kim
Photographer Jong Ha Park
Editor Haneul Kim
Hair Ji Hyun Kim
Make-up Je Hong Gained
Stylist Ji Hye Lee
Prop Stylist Tae Yang Kim

kpoppie.com
You must be logged in to post a comment Login