nwm ONE Phantom Grey Headphones Land at HBX

Based totally in New York, Sierra Rena has styled international artists akin to SZA and Tyla, whilst additionally making her mark as a way author. Balancing each roles, she carries a transparent occupation imaginative and prescient: to extend the limits of expression and introduce new values to the following era. Her come upon with the future-forward sound enjoy of nwm ONE resonates with that imaginative and prescient, illuminating new probabilities for creativity.

Captured throughout the lens of worldwide acclaimed photographer John Yuyi, with hair through NERO, make-up through Sena Murahashi, and styling through Sierra Rena herself, Hypebeast Japan interprets the “destiny of sound” right into a putting visible narrative. Rena additionally spoke with the platform to speak about her interest, the chance to taste large title artists, how song performs a job in her existence and extra.

nwm, NTT Workforce’s first shopper audio emblem, is constructed at the thought of coexisting along with your setting. Powered through cutting edge generation, it delivers a listening enjoy that reimagines how headphones can lift on a regular basis existence. The nwm ONE, to be had in Darkish Grey and Mild Grey, includes a unique open-ear design that shall we customers revel in audio whilst staying attached with the relief of audio privateness to the sector round them. The logo title – quick for “New Wave Maker” — displays the emblem’s challenge to make use of sound generation to spark new waves of higher residing via connectivity.

In these days’s unexpectedly accelerating virtual society, we are living in an age the place we will immediately connect to folks at the different aspect of the globe. But, in such instances, are we in point of fact attached with the folks with regards to us? With out genuine conversation, the alternatives to sense heat and the delicate shifts in our 5 senses are quietly slipping away. Amid this, nwm ONE is rising as a product that is helping folks keep provide, fostering real-life connections whilst closing engaged within the second.

On July 29, nwm introduced its first normal gross sales within the U.S. at “tm:rw,” a newly opened, future-oriented experiential retail retailer in New York’s Instances Sq.. The logo has additionally made its debut on “HBX” Hypebeast’s next-generation e-commerce platform.

The “nwm ONE Darkish Grey” and “Mild Grey” at the moment are to be had on HBX.

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Hypebeast Japan: What sparked your interest for styling and led you to begin your occupation?

Sierra Rena: I feel it came about very organically once I were given into styling, however I feel I’ve all the time had a keenness for serving to folks. Prior to I were given into model, I sought after to be a neurosurgeon, which performs an enormous function in being of carrier to folks. So with that very same mindset and exuberance I’ve for model, I feel they pass hand-in-hand.

HB JP: When operating with iconic artists like SZA and Tyla what are your best priorities or ingenious ideas?

SR: My best priorities for operating with iconic artists is to verify they’re feeling assured and relaxed of their outfits. I feel it’s very telling when an individual loves their outfit, and after they do, they naturally radiate a way of self assurance that no person can remove from them. It’s an exquisite feeling to really feel relied on with garments as a result of it could possibly in reality make or smash anyone’s temper.

HB JP: How do model and song affect your individual taste and paintings?

SR: You’ll inform tales with song via model and vice versa, and I feel it’s right down to even the kind of song I pay attention to firstly of my day , which might exchange the trajectory of what I wish to put on. Track and model are so intertwined, artists are in a position to specific themselves via model on a daily basis as do I!

HB JP: What function does taking note of song play for your day by day existence?

SR: Taking note of song performs an enormous function in my existence. I’m an excessively dependable listener, so I will be able to pay attention to the similar artist for a protracted time frame ahead of I transfer directly to some other artist. I individually really feel find it irresistible’s so necessary so as to relate to an artist as it in reality makes the song really feel deeper into the soul.

HB JP: May you percentage the track that recently defines your existence? Why is that?

SR: Flamenco through Beyonce it’s most probably the principle one this is defining extra so a season of my existence at the moment. This track way so much to me and helped me notice that as I am getting older, I do want to prioritize myself, to in reality accept as true with God via all of it, and to lean on my religion once I’m perplexed or exhausted. Taking it daily.

HB JP: nwm encourages you to stay attached to folks round you, even whilst taking part in song. Do you spot this taking part in a job at some point?

SR: I without a doubt do! A large number of conversations that I’ve with family and friends spark from song that we’re taking note of recently. I really like having conversations concerning the song that we have been taking note of as it’s stunning to look how anyone perceives a track as opposed to how I might understand a track and the way/what their connection is to it.

HB JP: After the use of the nwm ONE, did you understand anything else particular ? Did it exchange the way you pay attention to song all over your day by day regimen?

SR: I spotted the headphones made me really feel so much more secure, particularly a woman residing in New York. Noise cancellation is one thing I by no means like doing, particularly once I’m alone but if the use of the nwm ONE headphones, I am getting nice high quality song whilst having the ability to listen my setting on the identical time.

HB JP: nwm is designed in Japan – did you understand any Jap craftmanship or consideration to element while the use of it?

SR: I feel Japan general is so graceful and elementary, the place the standard of that headphone, the colour and the tech in the back of it’s so complex. Jap design is all the time 10 steps forward of everybody.

HB JP: Past North The us, which international song tendencies or artists are inspiring you at the moment?

SR: I in reality love amapiano song, it’s tremendous upbeat and all the time a vibe to hear. I really like seeing the tradition in the back of it and all of the dances that come via with the song.

HB JP: On your destiny occupation, are there any specific subject matters, initiatives or demanding situations you’d love to tackle?

SR: I’m within the technique of increasing my design language and who I’m as a clothier. Being a stylist and clothier offers me this skill to ceaselessly grasp subject matters and mediums of favor which lend a hand me tale inform as an inventive. To not say an excessive amount of however I’m so excited to release my bag assortment. I’m so excited for everybody to look what I’ve been operating on.

Nwm One

From September 29 to October 19, HBX is opening pre-orders for the brand new “nwm ONE Phantom Grey.” This unique drop is to be had forward of the authentic website online release, making HBX the one position to protected the colorway early.