BMW Crew lately introduced the appointment of Yangye Kris Joo as the brand new president & CEO of BMW Crew Thailand, efficient 1 February 2026. She is going to prevail Rene Gerhard, who will transfer to a brand new place as managing director, BMW Crew Asia, based totally in Singapore.
Joo has greater than 18 years of revel in in emblem control, gross sales, company communications, and gross sales channel building at BMW Crew Korea for each BMW and MINI manufacturers. Recently serving because the Head of Logo Control, she is accountable for advertising and marketing conversation, product control, CRM and the BMW Using Heart, eager about selling emblem excellence and adorning buyer engagement.
“Kris brings a wealth of revel in from her various revel in with BMW Crew Korea,” Ritu Chandy, senior vp, Gross sales Area Asia Pacific, Jap Europe, Center East and Africa, BMW Crew, mentioned. “Her intensive wisdom of the car marketplace, coupled together with her tough background in emblem control, gross sales, and buyer engagement, will additional toughen our place as Thailand’s main top class car emblem.
“I want to specific my trustworthy gratitude to Rene for his arduous paintings and determination to the corporate,” Chandy added. “Because of his management and teamwork, BMW Crew Thailand has reached important milestones, particularly dominating the top class car phase for 5 consecutive years. Rene’s intensive revel in in retail and wholesale trade, along side his demonstrated good fortune in steerage BMW Crew Thailand, will end up valuable in his upcoming regional place the place he’s going to organize 14 markets all over Southeast Asia, South Asia and Pan Pacific areas.”
BMW Crew Thailand, a subsidiary of BMW AG, Germany, was once established on October 3, 1998. The 4 entities of BMW Crew Thailand are BMW (Thailand) Co Ltd with duty for wholesales & advertising and marketing of BMW Crew merchandise, BMW Production (Thailand) Co Ltd with duty for BMW, MINI and BMW Motorrad native manufacturing, BMW Leasing (Thailand) Co Ltd with duty for monetary products and services choices to each wholesale and retail shoppers, and BMW Portions Production (Thailand) Co Ltd with duty for supplying elements for the meeting of BMW Motorrad cars at BMW Crew Production Thailand’s plant in Rayong.
In 2024, BMW Crew Thailand recorded a solid efficiency with 13,659 BMW and MINI registrations. A complete of 12,208 BMW cars and 1,451 MINI cars had been registered ultimate 12 months. BMW Motorrad Thailand maintained its efficiency in 2024 with 1,011 motorbike registrations.
At the manufacturing aspect, the BMW Crew Production Thailand plant was once based on BMW Crew’s sturdy trust within the expansion possible of Asian markets and Thailand specifically with its distinctive location, sturdy production base, and able provide of professional car exertions, being an car hub for ASEAN. On-going funding has been put into the growth of plant Rayong in the case of assembling processes, aiming to satisfy rising buyer call for.
As well as, with roughly Bt4 billion representing the volume of annual buying in Thailand, the BMW International Buying workplace has been established in Thailand. That is to supply quite a lot of elements from native providers in Thailand and the wider ASEAN area, with a view to provide all of the BMW manufacturing community over 30 manufacturing websites international.
BMW Crew Production Thailand produces 19 fashions in Thailand starting from BMW automobiles and bikes to MINIs.
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