Photograph Credit: OHT CUBE Leisure
OHT x CUBE LIGHTSUM’s newest thought pictures of Chowon and Sangah reframe idol imagery as high-gloss futurism, the usage of jewellery as each talisman and era. The visuals really feel like a preview of a subsequent‑gen lady crew generation the place equipment raise as a lot narrative weight because the song itself.
Cosmic jewellery, coded identification
The collaboration positions OHT’s jewellery because the visible language of LIGHTSUM’s universe: Y2K cube, celebrity motifs, and cosmic main points echo the crowd’s core issues of sunshine, success, and future. Those items are styled no longer as easy adornment however as narrative anchors, catching the sunshine with excessive‑definition readability so every ring or earring reads in an instant on display screen and, crucially, at the OHT on-line store.
OHT describes the gathering as jewellery “impressed by means of the sunshine they grasp,” linking the logo’s aesthetic to LIGHTSUM’s identification and translating fandom sentiment into wearable gadgets. The visible technique leans on tight plants and blank backgrounds to foreground steel, gloss, and sparkle, making each and every body convertible right into a product shot with out dropping editorial drama.
Visible temper and backstory
The collaboration launches along LIGHTSUM’s present virtual momentum, underscored by means of teasers and countdowns timed to the drop on January 2, 2026 (KST) and January 1, 2026 (EST). On social platforms, pre‑free up posts framed the marketing campaign as a disclose, developing runway‑taste anticipation for a jewellery line handled like a tablet assortment.
Fan statement has already honed in at the rainy, excessive‑sheen aesthetic of the shoot, particularly how it sharpens Chowon’s brows and amplifies Sangah’s presence. The reaction reads like a are living‑tweeted entrance‑row assessment: brows, gloss, and perspective develop into the standout “items” of the gathering, as central as any ring or necklace.
In those pictures, Chowon embodies a liquid depth: the “rainy glance” end throughout hair, pores and skin, and gaze calibrates her into one thing between siren and sci‑fi heroine. Her brows, particularly praised by means of fanatics, are saved robust and structured, making a graphic counterpoint to the dewy texture of her pores and skin and the reflective sheen of the jewellery.
Her make-up skews towards luminous: hydrated pores and skin, glassy highlights at the excessive planes of the face, and a delicate but outlined eye that permits her brows to serve as as the principle framing software. Lips take a seat in a impartial to cushy tone, making sure steel and light-weight do the speaking whilst nonetheless keeping up a way of polished, editorial glamour appropriate for each album promotion and product list.
Hair is styled to align with the rainy aesthetic—slicked, managed, and with reference to the top, as though simply rising from a cosmic sea—permitting earrings and ear‑hugging items to face out like constellations in opposition to a blank backdrop. The cloth cabinet round her reads graceful and minimum, a planned canvas that we could the jewellery hit with the precision of couture element paintings relatively than informal equipment.
Sangah: sharp lady‑weigh down futurism
If Chowon channels liquidity, Sangah is the pointy edge: statement likening her to later Lim Kim and early Anda situates her firmly within the lineage of enigmatic, relatively off‑beat type muses. Her air of mystery is cool and self‑possessed, aligning completely with OHT’s objective of presenting jewellery as one thing accrued by means of ladies who know precisely what they wish to challenge.
Sangah’s styling leans into the lady‑weigh down custom that LIGHTSUM has honed in prior thought pictures, blending perspective with blank, recent strains. Make-up most likely emphasizes elongated eye shapes, delicate contour, and a fab‑toned palette that sharpens her options with out overwhelming the steel main points round her. Hair, studying graceful and regulated in fan reactions, reinforces this polished severity, developing an aerodynamic body for the jewellery to sit down in opposition to.
Her appears recommend a rigidity between minimalism and remark—pared‑again silhouettes or styling with one or two excessive‑affect items drawing focal point, whether or not that could be a sculptural earring, stacked rings, or a celebrity‑themed motif. The result’s a contemporary heroine profile: phase K‑pop idol, phase editorial type, designed to be display screen‑captured, reposted, and shopped in one gesture.
From thought photograph to clickable product
The OHT on-line store advantages from this editorial means by means of successfully the usage of the idea that pictures as twin‑goal content material: aspirational visuals that still serve as as excessive‑conversion product pictures. Blank compositions and shut‑up framing permit every merchandise’s texture and shape to be visual sufficient for retail, whilst the presence of Chowon and Sangah injects emotional and aesthetic worth that ordinary catalog imagery can’t be offering.
Via timing the release to an actual world agenda—January 2, 2026 at midday KST and January 1, 2026 at 10 p.m. EST—OHT and CUBE faucet into the urgency of drops extra standard of streetwear and comfort sneaker tradition, repositioning jewellery as should‑catch releases relatively than evergreen inventory. Social media teasers, preview posts, and fan discourse prolong the editorial into an ongoing narrative, turning every thought photograph right into a shoppable web page in LIGHTSUM’s evolving type tale.











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