ILLIT Ignites February Liberate “Now not Me” MV

Photograph & Video Credit: Belift Lab

K-pop’s emerging woman team ILLIT dropped their “Now not Me” track video on February 6, 2026, fascinating fanatics with addictive beats and shocking visuals. This b-side monitor from “Now not Lovable Anymore” has surged previous 10 million YouTube perspectives in days, sparking huge on-line buzz.

“ILLIT’s ‘Now not Me’ is natural hearth—catchy hook, killer choreo, I’m obsessed!” – @KpopStan4Life

Staff Highlight: ILLIT’s Meteoric Upward thrust

ILLIT, underneath Belift Lab (HYBE Labels), debuted in 2024 by way of R U Subsequent? survival display, mixing recent attraction with polished manufacturing. Identified for bubbly synth-pop like “Magnetic,” the five-member powerhouse—Wonhee, Minju, Moka, Iroha, Yunah—delivers younger power that resonates globally. Their fast ascent mirrors NewJeans’ vibe, collecting thousands and thousands of streams early on.

Fanatics reward their authenticity: “ILLIT appears like the following gen of amusing K-pop—no try-hard, simply vibes,” tweeted @ILLITWorld. By way of 2026, they’ve solidified as February’s must-watch act amid comebacks from ATEEZ and IVE.

MV Breakdown: Taste, Choreo, and Cinematic Aptitude

“Now not Me” bursts with neon-drenched aesthetics, playful rebel subject matters, and razor-sharp dance breaks. The video’s glitchy results and colourful units enlarge the monitor’s cheeky lyrics about defying expectancies. Choreography shines within the viral refrain hook, with synchronized waves and hair flips that scream TikTok-ready.

Manufacturing values rival most sensible HYBE MVs, from dynamic digital camera paintings to seamless transitions. “The visuals are next-level—ILLIT owns that display screen!” gushed Reddit consumer u/KpopVisuals. At 3:45 runtime, it’s concise but replayable, fueling unending loops.​

“10M perspectives already? ‘Now not Me’ merits 100M—ILLIT slays each and every 2nd!” – YouTube remarker

Social media erupted post-release. On YouTube, most sensible feedback hail the “addictive drop” and “queen power,” with over 500K likes. Twitter (X) traits #ILLIT_NotMe hit 2M posts: “This b-side outshines identify tracks—HYBE magic!” from @BubblePopFan.

Reddit’s r/kpop buzzes definitely: “Now not Me is ILLIT’s best possible but—recent sound, no skips” (u/StanILLIT, 200 upvotes). Sentiment skews 95% certain according to fan polls, regardless that some word “commercials boosted preliminary perspectives” debates, echoing trade chats. World stans from NZ to Japan proportion fancams, pushing engagement sky-high.​

Critics adore the empowerment twist: “Love the way it flips ‘lovely’ tropes—ILLIT rising up fierce,” posted @GlobalKpopDaily.

Perspectives Verdict: Breaking Information Rapid

As of February 7, 2026, “Now not Me” clocks 12M+ perspectives, toppling friends in first-24-hour charts regardless of ad-view scrutiny. YouTube analytics display natural spikes from suggestions, outpacing February opponents like SKINZ’s “WHU U MAD.”

In comparison to ILLIT’s previous hits (“Magnetic” at 500M lifetime), this b-side’s trajectory hints at 50M by means of month’s finish. Fan streaming events and demanding situations propelled it, mirroring ENHYPEN’s viral feats. No.1 on world K-pop playlists already.​

“From 0 to 12M in an afternoon? ILLIT’s ‘Now not Me’ is unstoppable—movement now!” – Fan tweet