Bangkok, THAILAND – Changan Car has located Thailand, its first in a foreign country Electrical Automobile (EV) manufacturing base, to spearhead its world provide chain efforts in Australia, the United Kingdom and ASEAN markets.
Changan’s Rayong plant targets to supply 100,000 automobiles to begin with, increasing to 200,000 devices, in line with corporate control on the “CHANGAN Thailand 2026 Press Convention and New Logo Release” on March 5.
Throughout the development, the Chinese language automaker officially presented its new logo, Changan NEVO, to the Thai marketplace whilst presenting a complete marketing strategy geared toward accelerating enlargement and strengthening its presence in Thailand.
Introduced beneath the concept that “The Good Mobility House,” the NEVO logo is designed to ship an clever mobility enjoy adapted for contemporary households.
Along the logo advent, Changan introduced its ambition to develop into one of the crucial best 3 Chinese language automobile manufacturers in Thailand by way of 2026, focused on annual gross sales of 30,000 devices.
To succeed in this function, the corporate will enforce a “Double Technique” — doubling automobile gross sales whilst concurrently increasing its broker community.
The plan contains doubling the selection of showrooms and repair facilities to verify complete protection throughout Bangkok and surrounding provinces.
Deng Zhitao, Managing Director of Changan Auto Southeast Asia Co Ltd, said that the corporate’s achievements in 2025 marked a significant milestone in advancing its world growth technique, referred to as the “Huge Ocean Plan”.
He stated, “Thailand has been located as a strategic hub for Changan in Southeast Asia, raising the rustic’s function inside the corporate’s world operations.”
Changan’s automobile production facility in Rayong Province serves as a manufacturing hub for each the ASEAN marketplace and world right-hand-drive markets, marking a vital step within the implementation of the Huge Ocean world technique.
In December 2025, the Rayong facility effectively exported its first batch of automobiles to Europe, highlighting the manufacturing facility’s manufacturing capacity and reinforcing Thailand’s function as a world production base beneath the concept that “Made in Thailand, Offered Globally.”
In the meantime, Changan in China lately surpassed 30 million cumulative automobile devices produced. The fulfillment puts the corporate a number of the best 10 world car producers and makes it the quickest Chinese language automobile logo to achieve 30 million devices in mixed manufacturing and gross sales, underscoring its accelerating world growth.
Kris Wu, advertising and marketing director for Thailand and Vice President of Changan Auto Gross sales (Thailand) Co Ltd, published that Changan Thailand recorded overall gross sales of 14,065 automobiles in fiscal 12 months 2025, representing 80.9% year-on-year enlargement. The efficiency located the logo fourth amongst Chinese language automakers in Thailand, simply two years after getting into the Thai marketplace.
In step with Wu, the speedy enlargement displays the corporate’s robust marketplace basis, aggressive product choices and pricing technique adapted to Thai customers. The emblem has additionally involved in construction an lively proprietor neighborhood, spotting early adopters who’ve performed a key function in construction consciousness and believe within the Changan logo amongst Thai customers.
He famous that 2025 represented a 12 months of “laying a cast basis,” whilst 2026 will focal point on “structural upgrades for sustainable enlargement,” emphasizing quality-driven construction slightly than natural quantity growth.
Changan Thailand’s 4 Key Enlargement Methods are the next:
1. Twin-Logo Synergy
• DEEPAL: Tech-focused logo for more youthful patrons.
• NEVO: Convenience, protection, and price for contemporary households. In combination, they quilt the Bt400,000–Bt1,400,000 value vary with transparent positioning.
2. Sustainable Product Lineup Key fashions come with:
• Changan Lumin: Compact city EV / 2nd circle of relatives automotive.
• Deepal S05: Core mass-market NEV SUV.
• Deepal S07: Top rate mid-to-high section.
• Nevo Q05: Anticipated primary enlargement driving force in 2026.
3. Good Product Construction: Ongoing upgrades, common OTA updates, and advanced lifecycle control to stay automobiles aggressive.
4. Long term Enlargement: Two new SUV fashions deliberate for 2027, supporting long-term enlargement in Thailand and ASEAN.
You must be logged in to post a comment Login