Shaboozey Talks Nerds Tremendous Bowl Advert, Good fortune of ‘A Bar Music (Tipsy)’

Shaboozey is buying and selling in his double shot of whiskey for one thing a lot sweeter all the way through this yr’s Tremendous Bowl. The rustic celebrity is ready to look in Nerds Gummy Clusters’ Giant Sport commercial, and the sweet shared a teaser of the spot on Tuesday (Jan. 28).

Within the 15-second clip, the Sizzling 100 chart-topper enjoys a bag of Nerds Gummy Clusters whilst strumming his guitar. In a while after taking a chew of the preferred sweet, a gummy cool animated film persona seems on his shoulder, reworking his guitar right into a Nerds-inspired software. The message, “Unharness your senses,” seems at the display screen to finish the preview.

For Shaboozey, teaming up with Nerds used to be a no brainer. “I take into accout Halloween, getting the ones little packing containers and pouring the sweet into my mouth. I really like them such a lot,” he tells Billboard of his nostalgic connection to the deal with. “It’s superior to simply to peer the method of the way it all got here in combination. I make nation song, and with the intention to have the guitar and my international, and feature simply the whole thing that I’m into, blended with Nerds Gummy Clusters used to be simply wonderful. It’s combining two issues which can be actually excellent on their very own to make one thing even higher.”

Fittingly, within the spirit of the partnership, Shaboozey used to be able to precise what he’s a nerd about. “Track. [laughs] I really like song,” he says. “I really like video video games, and simply the rest that you’ll be able to get actually excited about and to find your self being tremendous immersed in.”

This yr’s recreation down in New Orleans marks the megastar’s first time attending the Tremendous Bowl, after taking the level for a Thanksgiving Day NFL halftime display final yr and showing along Beyoncé all the way through her Christmas halftime display. “I were given the chance to play two actually massive halftime displays. It used to be surely a dream come true,” he recollects. “I grew up staring at some such a lot of other athletes, and I’m actually excited to be part of this Giant Sport. To be in a Tremendous Bowl industrial with a logo I grew up on, it’s going to be arduous to overcome that.”

The Nerds Tremendous Bowl advert is only the start of a thrilling yr for Shaboozey, who’s nominated for 5 Grammy Awards due to his Beyoncé collaboration “SPAGHETTII” and his step forward hit, “A Bar Music (Tipsy),” which notched a record-tying nineteenth week at No. 1 at the Billboard Sizzling 100 in November. He’s additionally scheduled to accomplish at each Coachella and Stagecoach song gala’s within the spring.

“It’s a dream. It’s surreal,” he says. “On a daily basis I get up, I’m identical to, ‘Wow, we did that.’ I’m excited to stay making nice song, and proceed to present the folk good stuff and nice merchandise. I’m additionally excited to stay making improvements to and do higher on a daily basis.”

Take a look at Shaboozey within the Nerds Giant Sport advert teaser beneath, and catch the total spot all the way through Tremendous Bowl LIX on Feb. 9, the place the Kansas Town Chiefs and Philadelphia Eagles will face off for the championship.