Apple led international pill shipments in 2024 because the marketplace rebounds

World pill shipments grew via 9% in 2024, attaining 147.6 million devices for the calendar 12 months. Consistent with sell-in shipments research from Canalys, the October-December duration (This autumn) totaled 39.9 million devices, representing a 5.6% upward push in comparison to This autumn 2023.

Apple led the best way ultimate 12 months with an estimated 56.9 million pill shipments and a 38.6% marketplace percentage. Samsung got here in 2d position with 27.8 million shipments and an 18.8% percentage of the worldwide marketplace, whilst Huawei used to be 3rd with 10.4 million devices shipped and a 7.3% marketplace percentage.

International pill shipments FY 2024

Lenovo slightly ignored out at the 3rd spot with its 10.4 million shipments and seven.1% marketplace percentage. Xiaomi rounded out the top-five with 9.2 million shipments and a 6.2% marketplace percentage whilst additionally boasting an excellent 73.1% annual expansion. That used to be additionally sufficient to displace Amazon and its Hearth capsules from the worldwide top-five record.

As in step with Canalys analysts, the worldwide PC marketplace refresh cycle undoubtedly affected pill call for international. Company pill call for is predicted to develop in 2025, whilst the shopper facet will most likely face constrained efficiency.

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