Samsung led Latin American smartphone marketplace in 2024, however Chinese language manufacturers are rising rapid

The Latin American smartphone marketplace grew 15% in 2024 in comparison to 2023, consistent with new information launched by way of Canalys. 2024 shipments have been 137 million gadgets, an absolute report within the area.

Samsung reigned preferrred with 42.9 million shipments for a 31% marketplace proportion with 12% annual cargo enlargement. It was once adopted by way of Motorola with 22.8 million shipments, 17% marketplace proportion, and a 4% decline in comparison to 2023. In 3rd was once Xiaomi, extremely on the subject of Motorola at 22.7 million gadgets shipped and in addition 17% marketplace proportion. Xiaomi’s gross sales did develop 20% year-on-year.

Transsion was once subsequent with 12.8 million shipments, a 9% proportion of the pie, and 40% enlargement. However no different logo grew greater than fifth-place Honor, which recorded 8 million shipments for a 6% marketplace proportion in 2024, up 79% in comparison to 2023.

If we have a look at simply the fourth quarter of 2024, the standings are a bit bit other. Samsung nonetheless leads with 10.2 million shipments, 31% marketplace proportion, and 17% annual enlargement, however it is Xiaomi in 2d position with 5.4 million shipments, 16% marketplace proportion, and 11% enlargement. Motorola is in 3rd with 5.2 million shipments, 15% of the pie, and a gross sales decline of 14% in comparison to This fall 2023.

Transsion is subsequent with 3.1 million gadgets shipped, 9% marketplace proportion, and four% year-on-year enlargement, and Apple is in 5th with 2.8 million shipments, 8% marketplace proportion, and a 12% year-on-year enlargement.

Canalys says folks in Latin The usa are purchasing increasingly more less expensive telephones, with the under-$200 section rising from 41% to 48% of the full marketplace in 2024, to the detriment of the $200 to $399 units. The picture above illustrates how neatly each and every logo has been doing in 3 value segments, and as you could have anticipated, Samsung’s marketplace proportion shrinks the extra you cross down in value.

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