Photograph Credit score: JYP Leisure
A Contemporary Bankruptcy
TWICE, the phenomenally widespread K-pop team, dropped the track video for his or her newest name monitor “THIS IS FOR” on (July 11, 2025). This free up coincided with the release in their fourth full-length Korean studio album, additionally titled ‘This Is For,’ marking their first primary Korean-language album since 2021’s “Formulation of Love: O+T=<3”. The video went are living at 1 PM KST on their legitimate YouTube channel, briefly garnering tens of millions of perspectives from ONCEs all over the world.
The tune itself is a brilliant, catchy tribute to strange other folks dwelling on a regular basis lives—a message of encouragement and cohesion for somebody feeling down or out of success. Lyrics emphasize enhance, self belief, and perseverance: “That is for the ones dwelling out an strange day… in case you’re feeling unhappy or issues aren’t understanding, that is your tune—sing out loud.” The gang invitations listeners to sign up for them in celebrating each the struggles and the small victories of existence with vigorous dance routines and colourful visuals.
Tune Video Backstory & Ingenious Route
Promotion for “THIS IS FOR” started months upfront, with teasers and listening events development hype. The MV options playful CGI, energetic team choreography, and vigorous solo pictures. Some enthusiasts and commentators have famous a fairly other vibe from earlier TWICE releases, with touches of behind-the-scenes spontaneity and a laugh—perhaps because of the gang’s packed time table prepping for his or her global excursion and different commitments.
The video was once filmed the usage of a mixture of sensible units and virtual results. Particularly, some scenes recommend contributors filmed in my opinion, now not all in combination, lending a singular patchwork allure. The inventive staff turns out to include imperfections and the spontaneous really feel, matching the tune’s message about embracing one’s strange, original self.
Album Highlights & Reception
The brand new album comprises fourteen tracks with sub-unit and solo options, appearing TWICE’s versatility. “THIS IS FOR” debuted at primary on South Korea’s Circle Album Chart, with over 670,000 copies offered in its first week—and reached #6 on the United States Billboard 200, confirming TWICE’s international energy. Critics have praised the album’s cohesiveness and TWICE’s standout performances, despite the fact that some lament the quick monitor lengths and experimental manner.
What’s Taking place With TWICE Now?
- World Excursion: TWICE has kicked off the “This Is For” Global Excursion, together with fresh headline spots at Lollapalooza Chicago and upcoming displays throughout Asia and Australia. Leading edge 360° staging is designed to provide enthusiasts an immersive enjoy.
- Mag Covers & Options: The gang is about to look within the August factor of HIT! MAGAZINE, reflecting their sustained media visibility.
- Solo Initiatives: Member Chaeyoung will debut as a solo artist subsequent month, along with her first solo album scheduled for September 12, following contributors Nayeon, Jihyo, and Tzuyu’s forays into solo track.
- Fresh Highlights: TWICE stunned enthusiasts at Lollapalooza 2025 with a memorable efficiency—whilst microphones had been lower after they ran through the years, enthusiasts hailed their vigorous show on social media.
- Endured Luck: With over 20 million data offered and more than one stadium firsts for a feminine K-pop act, TWICE’s legacy best grows. They stability team efforts with person artistry, redefining their track and emblem just about a decade into their occupation.
TWICE’s “THIS IS FOR” track video and album marks a big milestone—an empowering, heartfelt reward to enthusiasts and learners alike, celebrating perseverance, friendship, and self-love as best TWICE can

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