Picture Credit: Cosmopolitan Sports activities Korea. ASICS Korea. Supply Tune. EMI Data Japan
Cosmopolitan Sports activities Korea’s debut factor is already making waves, and on the middle of its inaugural collaboration with ASICS Korea is none as opposed to Hong Eunchae of LE SSERAFIM. Within the newly unveiled pictorial preview, Eunchae exudes a way of power and easy enchantment, reflecting each her private attraction and the athletic, trendy identification of the sports clothing emblem she represents. For a primary version in the hunt for to set the tone of its legacy, that includes Eunchae feels symbolic—a picture of younger momentum riding ahead with out hesitation.
The preview provides a sparsely balanced aesthetic: a merging of performance-inspired sleekness with Eunchae’s naturally cheerful and approachable charisma. ASICS’ designs tackle a renewed vibrancy as she wears them, weaving trend and recreation right into a narrative that feels each aspirational and unique. It’s not handiest about athleticism or pattern—it’s about an evolving way of life that speaks to a technology in the hunt for each edge and luxury in self-expression.
What strengthens the pictorial’s affect is how smartly it captures Eunchae’s personal evolving level in her inventive adventure. Because the youngest member of LE SSERAFIM, she has regularly embodied freshness and brightness, qualities that translate seamlessly into this collaboration. But there could also be a newfound adulthood rising in those photographs. Thru sharp styling, swish silhouettes, and a assured temperament, Eunchae balances playfulness with poise, signaling her rising presence no longer simply as a member of an acclaimed woman crew, but in addition as a person voice in trend and tradition.
Cosmopolitan Sports activities Korea’s resolution to pair with ASICS for its inaugural version displays a broader motion within the business, the place sports activities functionality meets increased trend editorials. Eunchae, together with her emerging affect and authentic resonance amongst more youthful enthusiasts, turns into the easiest face to bridge that intersection. The preview conveys motion even in stillness—poses recalling agility, designs echoing dynamism, and expressions that counsel each decision and heat. It’s trend photographed as power, and effort distilled as class.
Reaction on-line has already been swift and enthusiastic. Lovers notice how seamlessly Eunchae embodies the sporty, trendy aesthetic with out shedding her distinct individuality. For some, this marks one in every of her boldest visible tasks to this point, maintaining no longer handiest her versatility but in addition her doable as a central determine in editorial trend narratives. A long way from being merely a promotional second, this pictorial purposes as a cultural marker, shooting a second the place K‑pop affect and athletic trend converge on a placing scale.
With this preview environment expectancies top, anticipation builds for the overall pictorial unlock within the No. 1 factor. For Cosmopolitan Sports activities Korea, it alerts a assured release. For ASICS Korea, it repositions the logo in a recent fashion-forward highlight. And for Hong Eunchae, it reinforces a easy but robust remark: she is stepping boldly into each and every new level, proving that her artistry extends a ways past functionality, sporting into each and every symbol, each and every temper, each and every body.











Type Director 서지현
Virtual Director 송예인
Photographer 윤송이
Hair 하민 through 빗앤붓
Make-up 이영지 through 우선
Nail 김수지
Stylist 박정용
Assistant 이예은
Artwork fashion designer 장석영
Subsidized through @ASICSKR

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