Ateez Introduced as International Ambassadors for AVIREX, Launching New Assortment and Jap Marketing campaign – Kpoppie

Picture Credit: KQ Leisure Genie Song

Ateez, the globally acclaimed K-pop crew identified for his or her high-energy performances and trailblazing style sense, has been appointed as the brand new face of AVIREX, a famend Tokyo-based logo celebrating its fiftieth anniversary this yr. This dynamic partnership is going past a standard endorsement, because it includes a particular line of collaboration merchandise, to be had for preorder starting Wednesday. The marketing campaign’s hanging black-and-white portraits spotlight the 8 individuals’ distinctive personalities and intense air of mystery, environment the degree for a sequence of interviews and behind-the-scenes content material that AVIREX plans to unencumber on its professional platforms.

Additional amplifying Ateez’s Jap presence, crew individuals Hongjoong and Seonghwa also are headlining a marketing campaign with the Jap eyewear label The Silent Soul. Their refined marketing campaign visuals sparked an instantaneous reaction from lovers, accompanied by means of a distinct promotion via September 21 the place lovers can win a place at an unique signing match for 300 other people, with each acquire rewarded with a lookbook and collectible picture playing cards.

This collaboration comes at a hectic time for Ateez, who will quickly unencumber their first Jap studio album in over 4 years, titled “Ashes to Gentle,” launching September 17 with 5 new tracks amongst its 9 songs. The album unencumber will likely be celebrated with a exhibit match, following a three-night live performance in Saitama from September 13 to fifteen as a part of their 2025 international excursion “In Your Myth,” with further dates in Nagoya and Kobe later q4.

Since debuting in 2018 with the EP “Treasure EP.1: All to 0,” Ateez—constructed from Seonghwa, Hongjoong, Yunho, Yeosang, San, Mingi, Wooyoung, and Jongho—has captivated audiences international now not best with their song, however with their rising clout in international style. The AVIREX marketing campaign underscores their versatility and affect, merging undying streetwear with recent artistry and signaling any other milestone of their world adventure.