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The studio gentle hits the studio backplate at a pointy forty-five-degree tilt, catching the sophisticated weave of a comfortable cable-knit sweater layered over crisp, pinstriped shirting. Kim Hongjoong sits ahead on a woven picket chair, resting his cheek on folded arms with an unfiltered depth.

“Commencing the captain’s armband wasn’t a departure from who he’s—it was once the instant he met himself at complete frequency.” — Kpoppie Mag

There aren’t any level lasers or pyrotechnics right here, but the ambient power within the room hums like a are living cord. For the November 2026 quilt of WWD Korea in collaboration with Tommy Hilfiger Perfume, the captain of ATEEZ sheds the sonic armor to show one thing way more electrical: quiet, absolute readability.

The Shift: From Anarchy to Intimacy

When ATEEZ debuted below KQ Leisure, they didn’t ask for area in world popular culture—they took it.

Thru chaotic stadium anthems, relentless choreography, and world-building that redefined fifth-generation boy staff scope, Hongjoong stood on the eye of the typhoon as lead manufacturer, songwriter, and chief.

Now, the noise clears. On this quilt characteristic, the shift isn’t a retreat; it’s a recalibration. Hongjoong strikes easily between high-octane efficiency and intimate editorial storytelling, proving that true presence doesn’t require quantity—it calls for posture.

Uniform of a Disruptor: Heritage Meets Edge

Model hasn’t ever been an adjunct for Hongjoong; this can be a number one dialect. At the WWD Korea quilt, he reinterprets vintage preppy heritage via a distinctly fashionable, gender-fluid lens. In a single body, a textured corduroy newsboy cap tilts shadowed eyes into center of attention; in every other, at ease knitwear meets uncovered tailoring cuffs with disarming grace.

“Model and track don’t seem to be two separate mediums in my global. They’re the very same heartbeat spoken via other wavelengths.” — Kpoppie Mag

Beside him rests the glass silhouette of Tommy Hilfiger perfume—a juxtaposition of vintage Americana heritage and world K-pop renegade power.

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Through stripping again heavy level styling for decent sunlight and natural textures, Hongjoong elevates prep code into one thing uncooked, fashionable, and profoundly magnetic.

In the back of the Lens: The Ingenious Synergy

Executing a canopy shoot of this caliber required an elite inventive unit in a position to channeling Hongjoong’s duality:

Director Hyesun Hong & Editor Narae Lee: Designed a story idea focused on herbal gentle, heat, and stripped-back vulnerability, stepping clear of closely manufactured pop aesthetics.

Photographer Sungjae Oh: Used tight, filmic framing to seize uncooked eye touch and delicate hand gestures, bringing an analog intimacy to a high-fashion editorial.

Stylist Hyun Ju: Paired heritage Tommy Hilfiger knits, newsboy caps, and vintage shirting to bridge undying preppy codes with edgy fashionable proportions.

Hair Suhee Kim & Make-up Jeongmin Lee: Stored pores and skin luminous and hair softly textured with damp, piecey fringe to keep a real, unguarded really feel.

The Pulse of the Era

For ATINY—the worldwide fandom that has tracked each shift in ATEEZ’s adventure—this editorial marks a milestone second. The warmth surrounding this free up isn’t simply about visible grandeur; it’s about staring at a self-made artist step into the higher echelon of world style icons with out surrendering his id. The noise throughout virtual platforms is rapid as within the diagram right here.

What makes this option resonate isn’t simply the caliber of ability concerned, however the shared restraint throughout all of the unit. In high-fashion editorial, the temptation is ceaselessly to over-style, over-lit, and over-produce—particularly when dealing with an artist recognized for stadium-sized presence. As an alternative, Director Hyesun Hong and Editor Narae Lee established a decent visible mandate: step again and let the herbal frequency of the topic dictate the ambience.

Through growing an atmosphere focused on uncooked eye touch and comfortable, directional sunlight, the staff allowed Hongjoong’s inherent duality to floor with out friction. Each element serves this steadiness. Photographer Sungjae Oh’s tight framing catches the sophisticated rigidity in a hand rested throughout woven cane, whilst Stylist Hyun Ju’s pairing of soppy Tommy Hilfiger knits with crisp pinstripes grounds the luxurious aesthetic in easy, wearable heat. Complemented through Suhee Kim’s textured, damp-fringe hair course and Jeongmin Lee’s luminous, unfiltered make-up, the result’s a unified inventive dialect—one the place each part whispers, permitting Hongjoong’s presence to ring out loud and transparent.

The New Horizon

Hongjoong stands at a singular intersection of world popular culture: a performer who writes his personal tracks, directs his staff’s inventive philosophy, and instructions high-fashion properties with easy cool.

“Its simple to peer that he loves demanding situations passionately—as a result of he believes that each time you disrupt what folks be expecting of you, you open up a brand new global.” — Kpoppie Mag

As ATEEZ continues to damage stadium data international, their captain stays mounted at the long term.

“He is not only a performer. He’s evidence that sincerity, in K-pop, is its personal more or less rebel” — Kpoppie Mag

Credit & Rights

Writer & Manufacturing: Kpoppie Mag | Speed Leisure Inc. (Japan / New Zealand)
Control & Media Spouse: KQ Leisure / WWD Korea
Hero symbol AI-adjusted for facet ratio and internet formatting simplest.
Editorial Attribution: All featured pull quotes are unique thematic observation created through Kpoppie Mag to mirror the classy course of the discharge.

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NumeroNetherlands Ingenious Staff Credit

DIRECTOR: HYESUN HONG
EDITOR: NARAE LEE
PHOTOGRAPHER: SUNGJAE OH
STYLIST: HYUN JU
HAIR: SUHEE KIM
MAKEUP: JEONGMIN LEE

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