Stray Children, Extra See Giant Features After Display

The 2024 Billboard Tune Awards surpassed 330 million cross-platform perspectives, up 14% yr over yr, producing file viewership in a groundbreaking, multi-distribution type throughout broadcast, streaming and social channels.

The Dec. 12 particular, introduced via Marriott Bonvoy, accrued 6.7 million perspectives. It aired live to tell the tale Fox, Amazon’s Hearth TV Channels, Billboard.com and Unity and on-demand on Paramount+, Hulu, Amazon’s Hearth TV Channels and Billboard.com. Content material was once additionally allotted by means of BBMAs and Billboard social channels, together with YouTube, X, TikTok, Fb and Instagram.

The 2024 Billboard Tune Awards was once the No. 1 social program throughout all of TV and streaming on Dec. 12. It ranked No. 1 in overall interactions (Fb, Instagram, Twitter and YouTube); No. 1 in earned interactions (Move-platform Key Opinion Chief [KOL] + Natural Twitter); and No. 1 in overall video view counts (Fb, Twitter and YouTube).

The BBMAs noticed larger social engagements right through the period of the marketing campaign (+54% yr over yr).

The highest-performing video on call for clips on BBMAs Instagram incorporated Stray Children’ “Chk Chk Increase” and “JJAM” (30 million), Fuerza Regida’s “Pero No Te Enamores” and “NEL” (10.6 million) and Linkin Park’s “The Vacancy Device” (5 million). 

The truth that two of the top-performing VOD clips have been via a K-pop team and a regional Mexican band underscores the how pop tune has grow to be a world endeavor, and confirms the knowledge of the worldwide manner the display took. Artists took the degree from places around the globe, together with Brazil, London, Australia, South Korea and the U.S., turning in unique, curated performances unique to the BBMAs.

In keeping with information from Luminate, the songs carried out at the 2024 BBMAs noticed an build up in overall on-demand streams (Spotify, iTunes, Amazon Tune, Pandora, YouTube, and so forth.) at the day following the BBMAs (when in comparison to the day of the display). Examples come with Coldplay’s “All My Love” (up 45%), Jelly Roll’s “I Am No longer Okay” (up 28%), and two songs via Tyla: “Shake Ah” (with Optimist and Ez, up 19%) and “Push 2 Get started” (up 11%).

Taylor Swift was once the height winner on the 2024 Billboard Tune Awards, taking house 10 prizes, together with a file 5th win for Most sensible Artist. Those 10 trophies make her probably the most adorned BBMAs winner of all time with 49 wins.

Zach Bryan gained 5 awards, together with two wins in nation and two in rock, reflecting his genre-bridging enchantment. Morgan Wallen gained 4 awards, bringing his occupation overall to 19, only one shy of Garth Brooks’ file as the rustic artist with probably the most wins.

Shaboozey, Unhealthy Bunny, Drake and the Christian tune team Elevation Worship every gained 3 awards. Benson Boone, CeCe Winans, Chandler Moore, Charli XCX, Fuerza Regida, Jung Kook, Kacey Musgraves, Linkin Park, SZA, Teddy Swims, Tommy Richman and Tyla every gained two awards.

The monitoring length for the 2024 Billboard Tune Awards was once Oct. 13, 2023, via Oct. 10, 2024, which corresponds to Billboard chart dates from Oct. 28, 2023, via Oct. 19, 2024.

The Billboard Tune Awards are produced via Dick Clark Productions, which is owned via Penske Media Company. PMC may be the dad or mum corporate of Billboard.