Shania Twain Lends Her Voice to New Music for Espresso Mate Tremendous Bowl Advert

Enthusiasts tuning in to the Tremendous Bowl this weekend will listen a well-known voice, as Shania Twain lends her voice to an all-out “foam birthday party” within the new Espresso Mate Chilly Foam Creamer advert, which can air all through the Tremendous Bowl on Feb. 9, when the Philadelphia Eagles face off towards the Kansas Town Chiefs at Caesars Superdome in New Orleans.

The five-time Grammy winner is the voice in the back of the advert’s uptempo pop music “Gimme Chilly Foam,” which serves as a love letter to espresso, punctuated by means of the strains “Gimme chilly foam! Gimme chilly foam!/ I’m a dancing tongue, and I just like the style of chilly foam.” The advert, wherein Twain voices a tongue that now not simplest sings and dances, however even does flips, used to be created by means of Wieden+Kennedy New York and directed by means of Dan Streit.

“The music is in order that catchy,” Twain tells Billboard of “Gimme Chilly Foam.” “It’s only very danceable and amusing and it simply sticks to your mind. It’s a kind of catchy songs, so I simply suppose it’s a in point of fact nice little bop.”

Twain laid down her vocals for the observe in a lodge room in Mexico, as she used to be participating in Brandi Carlile’s Ladies Simply Wanna Weekend. “It used to be so amusing. I in point of fact get into personality making a song it, which made it a blast,” Twain remembers of recording the music.

Billboard stuck up with Twain to talk about her position within the upcoming Espresso Mate Chilly Foam Creamer Tremendous Bowl advert, her hopes for the Tremendous Bowl, and who she would like to peer sing the nationwide anthem.

Had you observed the pictures for the industrial by the point you recorded the music?

No, I heard the tune earlier than I noticed the video, which I believe used to be a good suggestion as a result of I used to be simply interested in the catchiness of the music. It used to be this cool, boppy song after which staring at the video, I simply laughed. It used to be cheerful, quirky, humorous–and I’m a dancing tongue, guy!

What’s your favourite espresso?

I’m the sort of seasonal espresso other people the place within the cooler climate I need a sizzling espresso and in the summertime I need a chilly brew. And speaking about this chilly foam, for me, sizzling espresso, black with chilly foam on best after which spoon up the remaining. Espresso with the chilly foam is extra like an ice cream dessert.

You carried out on the Tremendous Bowl halftime display in 2003. What do you recall in regards to the efficiency?

It used to be an overly traumatic surroundings, which I wasn’t anticipating, however it wasn’t simply your standard, “Okay, you’re on in 5 mins.” There used to be such a lot practice session and numerous the practice session used to be simply getting from the behind the scenes to around the box to the degree and the entire safety concerned and all of this convoy of kit and the entirety. It used to be an enormous manufacturing and that simply constructed the hype up for me so a lot more. So it felt like an overly epic second.

Talking of the Tremendous Bowl, who’re you rooting for this 12 months?

I’m now not in point of fact rooting someway. I in point of fact hope it’s a just right, robust sport, simply in order that makes it an overly thrilling sport for everybody. I believe this sport has extra anticipation than others on account of Taylor [Swift]’s affiliation with the [Kansas City] Chiefs. And naturally, I don’t need my buddy to head house dissatisfied. I need her to be at liberty and really feel that pleasure.

Who would you like to peer both sing the nationwide anthem or do the halftime display on the Tremendous Bowl?

I wish to see Brandi Carlile. I don’t suppose she’s ever completed the nationwide anthem. It will be the final.

See the Espresso Mate Chilly Foam Creamer advert beneath: