Counterpoint: world smartwatch marketplace drops for the primary time

The worldwide smartwatch marketplace skilled its first ever decline in 2024, falling by means of 7% in comparison to the former yr. Apple maintained its first place however skilled a vital 19% relief in shipments. Huawei secured 2d position with a 35% surge in shipments because of a robust Chinese language marketplace and a various portfolio, starting from elementary wearables, children’ smartwatches, and complex choices.

Samsung was once 3rd with a modest 3% build up in shipments because of the Galaxy Watch7 and Galaxy Watch Extremely lineups. Xiaomi’s 2024 smartwatch yr was once robust with a 135% leap in annually shipments.

The principle explanation why for the worldwide marketplace decline was once the Indian marketplace, the place shopper call for decreased because of a sluggish alternative cycle, loss of innovation, and unsatisfactory consumer studies amongst first-time patrons.

Alternatively, the Chinese language marketplace was once the most important world marketplace for the primary time. It grew by means of 6% year-over-year, recording its easiest ever shipments. Huawei, Imoo (previously BKK), and Xiaomi had been the frontrunners.

The marketplace is predicted to slowly get better in 2025 at the heels of larger AI integration and complex well being tracking in long run smartwatches.

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