Hong Eunchae, LE SSERAFIM’s luminous maknae, singer-songwriter and MC, is formally the ambassador of luxurious perfume space VASILISA – Kpoppie

““Eunchae makes the invisible visual — odor as silhouette.””

Picture Credit: VASILISA. SOURCE MUSIC

Hong Eunchae (홍은채; or just Eunchae) — South Korean singer-songwriter, MC, and the youngest muse of LE SSERAFIM — steps into international resonance as the brand new ambassador for VASILISA. The Catalogue Preview isn’t a novel lookbook, however a multi-sensory anthology: each and every body pairing Eunchae with one among VASILISA’s signature fragrances, each and every portrait translating odor into taste.

The result’s a gallery of metamorphoses. One symbol is draped in silken gentle, echoing notes of neroli and white blossoms; any other moves a sculptural pose matched with smoked amber, her silhouette sharp as middle of the night. Citrus brilliances in finding their dual in playful silk suiting, whilst velvety musks linger in robes that hold like whispered reverence. Eunchae shifts because the scents call for: bubbling, divine, incendiary, mushy.

That is greater than product placement. VASILISA entrusts its complete olfactory kingdom to Eunchae, permitting her to embrace each and every perfume as a dwelling moodboard — to personify what can’t be observed, handiest felt. Thru her, {the catalogue} turns into prophecy: a chromatic spectrum of femininity and gear distilled into fragrance, made visual handiest thru her transformation.

From maknae to monarch, Eunchae isn’t just the face of VASILISA — she is now its voice, its vessel, its delusion.

“Each and every perfume, a brand new aspect of her reign.”