Photograph Credit: Marie Claire. The Black Label. Golden Goose
The Quiet Hearth At the back of the Duvet
Underneath a cushy Seoul twilight, Woochan stands ahead of the digicam — no longer with the spark of a boy looking to galvanize, however the delicate simple task of anyone who’s realized to stroll his personal trail. The March 2026 electronic quilt of Marie Clarie Korea, celebrating its thirty third anniversary, captures that essence: independence, evolution, and artistry stripped of pretense.
For this particular factor, Woochan and Golden Goose — the inventive pressure in the back of ALLDAY PROJECT’s shocking visible transformation — provide a picture of ahead movement and not using a designated harness. It’s a metaphor no longer just for their profession however for an technology of K-pop artistry breaking loose from conference.
“We’re writing song the way in which we are living — with out looking ahead to permission.” – Woochan
From Trainee Dream to Sonic Identification
Woochan’s tale starts like many K-pop legends: never-ending observe room hours, late-night melodies, and numerous redefinitions of self. First offered to the general public throughout the All Day Venture initiative, Woochan temporarily become a recognizable determine — all younger air of secrecy wrapped in uncooked lyrical intensity.
Because the mission developed into a completely learned act, ALLDAY PROJECT become a metaphor for steady advent. Born from collaboration between emerging manufacturers and an formidable new-gen artist collective, their sound blends neo-R&B textures with antique hip-hop manufacturing, layered underneath introspective lyrics. Woochan, as soon as the prodigy, has now change into its poetic heart.
Their early phases hinted at promise, however their newest technology — the only unveiled on this electronic quilt — indicators transformation: an artistic renaissance rooted in adulthood and self-definition.
Golden Goose: The Silent Spouse in Reinvention
At the back of the visible tale stands Golden Goose, an understated but potent inventive best friend. Recognized for bridging luxurious streetwear with concept-heavy storytelling, the logo’s collaboration with ALLDAY PROJECT is going past type synergy — it’s a dialog in motion and texture.
The marketing campaign’s visible language reframes “freedom” via adapted imperfection: deconstructed fits, city palettes, and streaks of chrome silver lining the sides of impartial tones. The garments glance lived in — no longer styled on.
“There’s attractiveness in put on. Each and every crease and fold carries a tale, like each and every be aware we play.” – Woochan
This integration of type as narrative aligns seamlessly with Marie Claire Korea’s 33-year legacy. The e-newsletter has lengthy celebrated artists who form their id via cloth and sound — Woochan merely takes that inheritance and redefines it for a hyper-digital era.
The Sound of Self-Path
In a scene incessantly outlined through large-scale manufacturing and synchronized storytelling, Woochan’s newest paintings feels remarkably private. ALLDAY PROJECT’s 2026 mini-album — quietly teased throughout the shoot — stretches throughout contrasts: minimalist beats, hazy basslines, and verses wrapped in near-whispered honesty.
Listeners be aware how the song expands and contracts like breath — fluid, reflective, and cinematic. Critics have identified that Woochan’s cadence carries “an emotional literacy uncommon for anyone so younger.” And but, that’s what offers ALLDAY PROJECT its pulse: authenticity that doesn’t want amplification.
The gang’s new inventive philosophy mirrors its title — all day, each day, a rhythm of continuing evolution. What was once about chasing perfection has given option to embracing impermanence.
“We’re writing song the way in which we are living — with out looking ahead to permission.”
Degree as Canvas, Boulevard as Studio
For Woochan, the degree is a checking out floor for self-expression. Reside performances weave choreography with surprising improvisation — a touch at his newfound improvisational mindset. One contemporary fan-recorded show off trended for days on Korean social platforms, no longer only for the flawless vocals however the authentic unfiltered power radiating from the degree.
This visible and musical evolution unearths roots in his on a regular basis type. Woochan’s private taste blends unfashionable efficiency equipment and artisan side road silhouettes, turning the mundane into the cultured. The collaboration with Golden Goose amplifies that sensibility: artistry with out dress, individuality with out isolation.
“What you put on tells other people what you consider in,” he says throughout the interview shoot. That trust — in expansion, honesty, and stressed reinvention — bureaucracy the throughline of his profession.
World Bridges, Native Center
At the same time as Woochan’s affect expands the world over — from type editorials in Paris to electronic campaigns throughout Tokyo and Los Angeles — his language stays rooted within the Korean sensibility of han: attractiveness intertwined with longing.
World lovers, from Seoul to São Paulo, resonate with that stability of despair and movement. The ALLDAY PROJECT fandom embodies new-age connection: intimate but huge, digitally local but emotionally grounded. Neighborhood-driven translation tasks, artwork collaborations, and charity fan drives show off how deeply id and empathy are intertwined in Woochan’s orbit.
He would possibly sing in Korean, however the message — self-discovery without borderlines — speaks in each and every language.
“Each and every crease and fold carries a tale, like each and every be aware we play.”
A Duvet about Beginnings, Now not Conclusions
The March 2026 factor captures a type of poetic in-between moments in an artist’s timeline — some extent the place formative years and mastery intersect Marie Claire Korea doesn’t simply rejoice Woochan as a celebrity; it celebrates him as an embodiment of movement itself.
“Strolling and not using a harness” isn’t insurrection. It’s redefinition. It’s studying to consider your individual rhythm in a global that repeatedly tries to sync you to its beat.
Because the shoot wraps, Woochan laughs quietly, nonetheless half-dressed in a leather-trimmed jacket from the Golden Goose tablet. “It’s humorous,” he says, “while you forestall looking to turn out, other people begin to pay attention.”
And certainly, they’re.






The Manufacturing Crew
Type Editor Shin Ye-rim
Options Editor Ye-sol Kang
Photographer Kim Jang Hyun
Stylist Yumi Choi
Hair Stylist Solar Woo Kim (Precedence)
Make-up Artist Kimina (precedence)
Assistant Minseo Kim
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