Nice Wall Motor (GWM) used to be the highest-tanked logo within the Product Buyer Revel in Index (Product CXI) Learn about performed by means of Differential Thailand from October and December 2025.
In step with Differential Thailand, the learn about measures proprietor’s pride with their new car throughout 9 car efficiency dimensions masking 52 product attributes.
The learn about captures comments from car homeowners with 12 to 36 months of possession. The 9 car dimensions measured are: External Look, Efficiency and Dealing with, Internal Design and Convenience, Ergonomics & UI, Garage and House, Lighting fixtures & Electricals, Audio and Leisure Device, Motive force Protection & Safety, and Battery & Charging (For BEVs most effective). The car homeowners’ pride rankings to those attributes are aggregated to compute an total Product CXI ranking.
This 12 months, the P-CXI ranking for the trade is 890 issues on a 1,000-point scale.
Key Business Insights:
- GWM ranked perfect with 896 issues, main all mass-market manufacturers within the 2026 Product CXI. Honda (895), Mazda (895), Nissan (894), Ford (893), and Toyota (891) spherical out the highest six, all scoring above the trade moderate. MG (890) ranks on the trade moderate, whilst different manufacturers carry out underneath the trade moderate.
- Eastern manufacturers maintained an total lead in product pride (890 index issues) in comparison to Chinese language manufacturers (886). BEV homeowners file decrease total product pride (884) than ICE and hybrid car homeowners (891), with Battery & Charging status out as a key weak spot throughout BEV manufacturers.
- Shoppers are maximum glad with car styling and external design, adopted by means of efficiency and dealing with, and ergonomics & UI. Against this, proprietor pride with battery and charging ranks lowest, with garage and house and the sound and leisure gadget hanging second- and third-lowest respectively.
“The 2026 Product CXI effects obviously determine the attributes that topic maximum to Thai car homeowners and function the principle drivers of total product pride. Automobile styling and external design, along side protection, stay non-negotiable foundations of a compelling product enjoy. Ease of use and have keep an eye on and function and dealing with entire the highest 4 drivers, highlighting shoppers’ expectancies for intuitive day by day operation and a assured, responsive using enjoy,” defined Siros Satrabhaya, managing director, Differential Thailand.
“Within the BEV section, charging time in step with consultation and residential charging comfort check in the bottom pride ranges, underscoring continual friction within the charging enjoy that detracts from total buyer pride,” he added. “Those spaces provide the best alternative for focused funding to pressure enhancements in pride and foster long-term buyer loyalty.”
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