Audi Thailand is going thru rebuilding

Bangkok — Dutch automobile massive Pon Holdings has taken a 75-per cent stake in Audi Thailand, with Meister Technik preserving 25 in line with cent.

The transfer used to be introduced to Thai media these days, with representatives from each events provide.

Gerard Jansen, vice chairman of Pon Automobile Asia, stated the corporate has determined to put money into Thailand (and in addition in Vietnam the place it already operates an Audi importership) because of the opportunity of enlargement on this area.

Within the Netherlands, Pon represents Volkswagen Crew manufacturers, in addition to sports activities manufacturers like Porsche, Bentley, Bugatti, Lamborghini and Rimac. Pon additionally represents MAN (vehicles, buses) and Volkswagen Industrial Automobiles.

Right through the previous 50 years, Pon has offered over 600,000 automobiles for the VW Crew. It’s found in 35 international locations all over the world and had a turnover of 10 billion Euros in 2025.

It additionally operates in the United States, with dealerships for Porsche, Lamborghini, Volkswagen, Audi and Bentley, in addition to Rolls-Royce, Ferrari, BMW, Aston Martin, Land Rover and McLaren.

The partnership has additionally received reward from Marco Schubert, Member of the Board answerable for gross sales and advertising and marketing at Audi AG.

“This will likely give a boost to the bridge between Audi in Germany and the Thai operation,” he stated in a video presentation proven throughout the click briefing in Bangkok.

With Pon’s presence in Audi Thailand, consumers can be expecting a more potent product providing with aggressive pricing and choices, in addition to get entry to to a much wider vary of right-hand power variants from the German logo.

Whilst Berend Oomes will take place because the Industrial Director at Audi Thailand, the unique Thai crew will proceed to regulate the corporate, albeit in revised positions. They come with Krisada Lamsam (Supervisory Board), Grisnagorn Sawettanan (Chairman Govt Committee), Theerakup Thammaneewong (Managing Director) and Hasadin Nilartbanphot (Finance Director).

Krisada stated that Audi Thailand will have the benefit of Pon Automobile’s strengths whilst consumers will even revel in advantages.

“Meister Technik has been the Audi distributor in Thailand for 9 years and because then we’ve long gone thru many surprising occasions together with Covid,” he stated.

“Except for the industrial elements, some other vital reality is the alternate within the automobile business. The generation has modified from interior combustion to EVs,” he stated.

In the meantime, Jansen stated Audi Thailand’s goal is to get again to its height efficiency, which is promoting 1,300 automobiles in line with 12 months.

“We are hoping to go back to four-digit gross sales (1,000 gadgets) in 2027,” he added.