ENHYPEN’s Jungwon and Ni-Ki entrance Esquire Korea’s most magnificent duvet of the yr — and turn out that the brand new era wears Cartier adore it used to be all the time theirs.
Some luxurious that doesn’t announce itself — it merely settles into the room and waits to be recognised. That’s the power Esquire Korea and Cartier had been chasing once they passed the July 2026 duvet to Yang Jungwon and Nishimura Riki. They didn’t chase the most obvious. They selected the chief and the maknae of ENHYPEN: two younger males who, between them, dangle the emotional structure of one of the vital faithful fandoms in fourth-generation K-pop. ENGENE already knew what the remainder of the arena remains to be catching as much as.
Jungwon has been sporting the phrase “chief” since he used to be an adolescent — because the evening I-Land’s international votes made it respectable and the burden of 7 other folks’s desires landed quietly on his shoulders.
What’s exceptional, 5 and a part years on, is how little that weight has bent him.
If anything else, it’s sharpened one thing.
At the Esquire Korea duvet, he holds the body the way in which a pace-setter will have to: now not by means of dominating it, however by means of making the whole thing round him really feel thought to be.
The Cartier items — cool gold, actual geometry, centuries of goal compressed into jewelry — take a seat towards him like they perceive each and every different.
“Jungwon doesn’t put on Cartier. Cartier wears the technology — and Jungwon is the technology.”
— Kpoppie Mag Editorial, July 2026
Ni-Ki’s tale is a unique roughly strange. He debuted at fifteen. He used to be the youngest particular person in a room filled with younger other folks, and he used to be additionally, by some means, probably the most naturally commanding on degree.
Now he’s twenty, and the space between who he used to be on I-Land and who he’s in this duvet is the type of distance that the majority artists spend a decade seeking to pass.
Jap-born, educated in a Korean gadget, fluent within the language of motion in some way that transcends each — Ni-Ki has all the time been one thing that classes can’t reasonably comprise.
Cartier, an establishment that has spent over a century refusing to be classified, turns out to grasp him.
That’s now not a small factor to do. And it’s now not a small factor to {photograph}.
“Ni-Ki at twenty isn’t a preview of one thing to return. He’s already the completed factor — simply nonetheless changing into it.” — Kpoppie Mag, July 2026
The editorial is styled with the restraint that handiest self assurance can produce. No maximalism, no extra. Esquire Korea’s workforce understood that the tale right here isn’t concerning the garments and even the jewelry — it’s about two individuals who have in fact grown into their very own skins in public, in entrance of thousands and thousands of ENGENEs who watched each and every step.
ENHYPEN has spent the previous yr quietly development a portfolio of moments that reposition them within the cultural dialog — now not simply as K-pop idols however as a real aesthetic and cultural power. The Coachella Sahara Degree. The Prada ambassadorship.
And now this: a canopy that puts them within the heritage of one of the vital international’s maximum storied luxurious homes.
Every of these items by myself is important. In combination, they shape a controversy that the crowd — and their fandom — were making for years. ENGENE didn’t look forward to permission. They only stored appearing up.
What makes this Esquire Korea duvet resonate past the standard type editorial equipment is what it implies about the place ENHYPEN stands presently.
The gang is writing a brand new bankruptcy — six contributors, post-transition, with Jungwon’s management extra visual and crucial than ever.
Ni-Ki, lengthy loved because the maknae with the floor-shaking degree presence, is entering into one thing higher: an id that belongs to him by myself, to not the function he used to be assigned on debut evening.
The Cartier shoot captures either one of them mid-transformation. No longer at the start. No longer on the finish. In probably the most attention-grabbing phase.
Cartier’s tagline for this marketing campaign — worn in each and every symbol, implicit in each and every perspective — is ready time. About issues that closing.
ENHYPEN is 5 and a part years previous as a gaggle, historic by means of some business requirements, nonetheless younger by means of any measure that issues. Jungwon and Ni-Ki, twenty-one and two decades previous respectively, are nowhere close to the center in their tale.
However they’re obviously, unmistakably, previous the prologue. And that — greater than the gold, greater than the marble-white styling, greater than the status of Esquire Korea’s July duvet slot — is what makes this shoot price taking a look at two times.
ENGENE has all the time recognized. The remainder of the arena is simply catching up.
こちらからフィードバックがありますか？こちらからお知らせください。日本語でも大丈夫です。
피드백이 있으신가요? 여기에서 알려주세요. 한국어도 가능합니다.
Credit & Rights
Editorial Function: “The Weight of Gold Seems Other on Them — BELi’s Jungwon & Ni-Ki for Esquire Korea × Cartier, July 2026”
Printed by means of: Kpoppie Mag / Pace Leisure Inc. Restricted (Japan/New Zealand Version)
Web page: kpoppie.com
Reference: Esquire Korea × Cartier, July 2026 Factor
© 2026 Kpoppie Mag / Pace Leisure Inc. Restricted. All rights reserved.
This editorial is safe beneath the Berne Conference for the Coverage of Literary and Inventive Works. No a part of this newsletter — together with textual content, editorial ideas, structured layouts, or social media thread content material — could also be reproduced, dispensed, or transmitted in any shape or in anyway with out the prior written permission of Pace Leisure Inc. Restricted.
Artist references, photographic descriptions, and emblem mentions are incorporated for editorial and journalistic functions handiest. All logos, emblem names, and artist identities stay the valuables in their respective rights holders. ENHYPEN is controlled by means of BELIFT LAB. Cartier is a hallmark of Compagnie Financière Richemont SA. Esquire Korea is revealed beneath licence from Hearst Communications Inc.
The Newest Posts
kpoppie.com
You must be logged in to post a comment Login